BMW AG held its Annual Accounts Press Conference in Munich yesterday. This is a moment where the company gives an idea of where it is heading and how things are going.
It is also a moment allowing us a glimpse in how BMW’s green strategy is evolving.
The BMW Group said it has been tirelessly pursuing its “Strategy Number ONE” with great success since 2007, enabling it to achieve the intended impact of becoming significantly more profitable and competitive.
The group also said this allows it to be extremely well placed to meet future challenges.
“We have now successfully implemented the first third of our strategy. All interim targets have been fully attained,” emphasized Norbert Reithofer, chairman of the Board of Management of BMW AG.
Strategy Number ONE has also seen the birth of a host of vehicle concepts – including the BMW i3 – as well as advances in terms of reducing fuel consumption thanks to EfficientDynamics technology.
As from the beginning of 2013, the emissions of 73 BMW Group models do not exceed 140 grams of CO2 per kilometre driven. The equivalent figure five years ago was of only 27 models falling under this threshold.
The average fuel consumption of the fleet is now 5 liters of diesel (47 mpg) and 6.3 liters of gasoline (37.33 mpg) per 100 kilometers driven.
The BMW Group said it will continue its rigorous implementation of Strategy Number ONE through to 2020 and wants to remain on a profitable growth course.
The target for 2016 is to sell more than two million BMW, MINI and Rolls-Royce vehicles.
Several hundred advance orders received for BMW i3
Electromobility will be very much in the spotlight for the BMW Group in 2013.
“The future belongs to those who dare to venture”, remarked Reithofer. The first pre-series BMW i3 came off the production line in January 2013. This vehicle, which has been specifically designed to run with zero emissions for use in an urban environment, will come onto the market by the end of the year.
“Several hundred advance orders have already been received for the BMW i3”, added Reithofer.
The BMW i3 is designed with a carbon-fiber-reinforced plastic (CFRP) passenger compartment, an aluminum chassis, and BMW said it sets new standards in the field of lightweight construction.
The BMW i3 has an approximate range of 150 kilometers (93.2 miles), which – based on experience gleaned from the MINI E and BMW Active E test fleets – is sufficient in most circumstances.
Customers can also opt to increase this capability with a so-called Range Extender.
Production times are reduced significantly by employing unique production methods and a significantly lower number of assembly parts.
The BMW i3 will require only half the time needed to produce a conventional vehicle.
To have any chance of addressing the growing ecological challenges in the world’s metropolitan areas, there is no getting around the use of zero-emission drive technology. “In the medium term, megacities have no choice but to encourage the use of alternative drive systems”, underlined Reithofer.
Electric vehicles in Beijing, for instance, are already exempt from the allocation procedure for number plates and from fees.