BMW Bringing Electrified Carsharing To Hamburg

BMW is furthering its campaign to bring shared electro-mobility to cities around the world, this time in the German port town of Hamburg.

By way of a deal freshly made, the automaker aims to bring an electrified fleet of 550 BMW vehicles to the city by 2019. The cars will be offered to local residents through DriveNow, BMW’s carsharing joint venture with the Sixt car rental company.

Hamburg is Germany’s largest port city, and where a lot of BMW vehicles are shipped out of the country.

Of the 550 plug-in vehicles, 400 will be pure electric and 150 will be plug-in hybrids. BMW doesn’t break out the models, but its supplied photo shows two BMW i3s badged with the DriveNow logo. It could mean 400 battery electric i3s, and 150 i3s with the REx range extender option.

The alliance could also bring in other BMW plug-in hybrids currently on the market, which would be the i8 performance car, the 330e or 740e luxury sedans, or the X5 xDrive40e SUV.

Hamburg is taking on a tall order – installing 1,150 charging points in a few stages in a relatively short amount of time. The city also plans on becoming the first metro region in Germany to make several parking spaces available for carsharing and plug-in electrified vehicles.

Hamburg is taking on growing concerns that other major metros around the world are complaining about, and which prompted BMW to launch its urban mobility drive years ago. Hamburg sees electrified carsharing as having potential to reduce traffic congestion and air pollution. Combined with its public transportation system, heavy road traffic could be alleviated during typical traffic jams hours.

“Hamburg is preparing for future mobility with state-of-the-art technologies. We want to make traffic cleaner, quieter and more efficient, thereby improving quality of life in the city. To achieve this, we are developing intelligent traffic systems and promoting electro-mobility all across the city – for example, by expanding charging infrastructure. This expansion program will create the conditions needed to operate one of the largest electrified carsharing fleets,” said mayor Olaf Scholz.

“Integrated e-car-sharing, combined with classic public transport solutions, will ensure that future urban passenger transport offers greater flexibility and capacity, even at peak times,” he said.

This summer, electric cars will begin showing up in tandem with charging installations. The target is to have 200 BMW i3s available in the city, about three times the current fleet of 70 that DriveNow has in that market.

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The alliance with Hamburg ties into BMW’s strategy of being seen as a leader in urban electro-mobility. The company opened a center for urban mobility in 2015 to work closely with cities and local mobility providers.

It’s a win-win for BMW, selling more electric cars and gaining more DriveNow customers. There’s also the part about promoting its vehicles and technology innovations while supporting environmental improvements in growing cities.

“With Hamburg as our strong partner, we want to continue expanding our highly-attractive options for sustainable individual mobility in the city and help improve environmental conditions in urban areas,” said Peter Schwarzenbauer, a member of BMW’s board of management.

 


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