BMW Motorsport has announced it will partner with solar equipment supplier GermanPV, initially as part of its 2014 M4 DTM race sponsorship, but with hints that it will be part of BMW’s electrification effort.
GermanPV GmbH develops “innovative energy concepts” including electric vehicle charging solutions using renewable energy solar carports.
“We are delighted to welcome GermanPV into the BMW DTM family,” said BMW Motorsport Director Jens Marquardt. “Like the BMW Group, GermanPV is also making a significant contribution to the promotion of new technologies, and thus initiating sustainable developments. Therefore, the two companies are well suited to each other. This partnership will undoubtedly give our motorsport programme a positive boost.”
BMW announced yesterday GermanPV will have its logo prominently affixed to the M4 race car, ostensibly to speak of green efforts during the highly publicized events.
“BMW stands for the same values as we do: an unconditional desire for innovation, extraordinary design, and the highest quality,” added Jens Brannaschk, Managing Director of GermanPV. “BMW is committed to environmental protection and sustainability both in its products and manufacturing plants. And it goes without saying that one thing, in particular, links our two companies: energy. We are striving to find the most effective means of generating energy – and BMW has the most effective manner of transferring that energy to the road, and has always focussed on the environment as well as sheer driving pleasure.”