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In very “un-green” news, our desire to simply change is viewed as the main reason we shop for a car today, according to a new study from the car-leasing marketplace Swapalease.com.
How much influence does “change” have on today’s car shopper? In the past, financial motivations drove the behavior of car shoppers, but now it is all about changing.
According to results of an online survey presented to more than 1,000 drivers across America, car shoppers view their vehicle experience in much the same way they view their mobile device.
Simply put, said Swapalease.com, we love it for a little over a year and then it’s on to the next one. And with low monthly payments aplenty, many drivers have become accustomed to simply making a payment, month after month and vehicle after vehicle, similar to their mobile plan.
Why do we see this as very “un-green?” Nothing is worse for the environment than to get rid of something that still suits our needs perfectly. Consider that today’s cars can easily last 15 years and cover 250,000 miles.
“Whether it’s your car or your phone, we all live in this new mobile mentality,” said Scot Hall, executive vice president of Swapalease.com. “And it doesn’t stop there, because consumers have become accustomed to change in many areas of their lives, including their residence, wardrobe, career path and even the people we decide to spend our lives with — for now.”
According to data from the survey results, cars are more closely aligned with mobile technology, which appears to be just as permeable to a desire for change as the auto industry. In fact, according to Recon Analytics, a research firm that monitors the worldwide mobile industry, Americans change their phones most frequently compared to every other country. Americans change their cell phones every 21.7 months, and this number is expected to drop with the introduction of new contract-escape-friendly plans offered by the cellular providers.
The study showed men (59.5 percent) and women (60.7 percent) would like to change their vehicles as often as they change their mobile phone. In addition to change, men (42.0 percent) and women (50.0 percent) say the biggest reason to get a new vehicle is because it comes with a new warranty.
BMW and Mercedes-Benz are the two brands men and women would like to switch to the most, while Chrysler and Dodge were the least likely targets for change.
No mention of green vehicles.