August 2017 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for August were down from a year ago although they were up from July.

Clearly, sales this the year overall are down from a year ago as well, and this trend is likely to continue as the decline for 2017 is currently at 2.8 percent. Each of the non-conventional powertrain categories was up from July, and all were up from August 2016 except diesels. Year-to-date, all categories were up except for diesels.

About Top Photo: Chevy Bolt was best-seller; also makes a groovy autocrosser!

Sales for full electric vehicles were up from July and as compared to last August. Of course, year-to-date sales are up significantly based primarily on new entries. We estimate an additional 70 Tesla Model 3s were sold in August as production ramps up slowly. We believe that Model S and X sales were up from July, but Model S sales were down from year-ago. The Bolt actually led the category (and enjoyed its best month yet) as vehicles are now available throughout the U.S. (although often by order only). However, the increase from July was relatively modest and sales remain around 2,000 per month. The Leaf had another poor month, but the new version will be shown in early September, and be available for sale early in 2018. Sales of the current model will remain modest as buyers wait for the increased range and improved styling of the new model.

SEE ALSO: July 2017 Dashboard

Plug-in hybrids were up from July, last August, and year-to-date. The Prius Prime and the Volt led the category, with the Ford Fusion and C-Max following. Volumes of the Pacifica are still estimated and we believe that the quality issues have been solved and therefore sales are increasing, albeit at a modest rate. Volumes of the Volt have been declining since they peaked in March of this year. Year-to-date, they are down modestly from last year’s total. Sales increased in the second half of the last year (since the model was new), so the decline in sales for this year is likely to increase as the year continues. The Prius Prime has reached a steady rate of between 1,600-1,900 monthly and of course is up from last year since it has only been available since November 2016. The Volvo XC60 is new to the Dashboard this month, although sales began in July (and those sales are now included). It joins the larger Volvo XC90 which has been available for two years.

Hybrid sales were up from July, last August and year-to-date, with the Prius Liftback still leading the category. That said, the vehicle remains well below previous years. The Toyota RAV4 had another good month, as did the Fusion hybrid. A new entry has been added to the category, namely the GMC Sierra mild hybrid. This vehicle is only available in California on two wheel drive models and is an experiment to see if demand for this vehicle justifies continued and/or expanded production. Of course, four wheel drive is very popular on full size pickups, thus this will limit the volume of this product. The vehicle uses the eAssist technology which is used on a variety of other GM vehicles including the Malibu. Volumes in August were over 3,000 with a total of 3,300 year-to-date. Sales of this model are likely to be somewhat erratic, particularly given that plants producing this vehicle will be down for several weeks this fall for preparation of a new model (including gasoline engine versions) that will appear late in 2018. The Kia Niro and Honda Accord hybrid also had strong sales above 2,000 each in August. Toyota’s hybrid share in August is just over 50 percent as other automakers experienced relatively good sales last month as compared to Toyota.

The diesel segment had a good month (following a poor July) based on two important factors: 1) Ford Transit sales returned to “normal” and the vehicle leads the category by a large margin and 2) Ram Pickups are now being sold (albeit in small numbers in August) with the EcoDiesel engine. This engine has been off the market since early this year because of a lack of certification from EPA. That certification is now in place and sales volumes will rise in coming months as more production becomes available. In addition, a new vehicle has been added, namely the Range Rover Velar.

August 2017 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (August 2017): 34,850
Hybrid Take-Rate: 2.36%

U.S. Hybrid sales for August 2017

MfrModel 8-17 Sales vs. 7-17 vs. 8-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
ToyotaPrius Liftback 6,043 0.1%-40.6% 45,189 -34.1% 68,582 17.34%
ToyotaRAV4 5,128 9.2%4.2% 30,593 6.0% 28,862 14.71%
FordFusion Hybrid 4,623 111.0%54.0% 38,351 113.0% 18,008 13.27%
GMCSierra Hybrid 3,128 4015.8%N/A 3,316 N/A - 8.98%
KiaNiro Hybrid 2,677 -3.1%N/A 18,116 N/A - 7.68%
HondaAccord Hybrid 2,162 7.7%142.9% 15,152 780.9% 1,720 6.20%
ToyotaHighlander Hybrid 1,419 -7.1%180.4% 11,099 197.1% 3,736 4.07%
ToyotaCamry Hybrid 1,284 -0.5%-40.4% 11,382 -22.3% 14,649 3.68%
HyundaiIoniq Hybrid 1,093 -9.6%N/A 7,026 N/A - 3.14%
FordC-Max Hybrid 1,009 1.4%14.8% 6,419 -28.9% 9,034 2.90%
ToyotaPrius C 853 -1.7%-41.5% 8,770 -39.2% 14,434 2.45%
LexusRX 400 / 450 h 852 5.7%48.4% 5,338 -10.9% 5,988 2.44%
ToyotaPrius V 835 -0.2%-38.0% 6,919 -30.9% 10,019 2.40%
HyundaiSonata 762 3.1%-33.5% 7,871 -36.7% 12,426 2.19%
LexusES Hybrid 636 6.4%-8.1% 3,558 -36.8% 5,627 1.82%
LincolnMKZ 548 26.0%1.3% 4,150 -18.5% 5,090 1.57%
ToyotaAvalon Hybrid 425 3.4%-45.2% 3,442 -36.6% 5,425 1.22%
ChevroletMalibu Hybrid 301 9.9%-42.3% 3,000 92.6% 1,558 0.86%
KiaOptima Hybrid 294 10.9%-55.0% 2,025 -52.3% 4,249 0.84%
LexusNX Hybrid 237 -16.0%5.8% 1,782 -2.0% 1,818 0.68%
AcuraMDX Hybrid 217 -13.5%N/A 836 N/A - 0.62%
LexusCT200h 204 -53.8%-75.1% 4,572 -26.1% 6,183 0.59%
HondaCR-Z 26 -48.0%-88.3% 624 -63.3% 1,699 0.07%
InfinitiQ50 Hybrid 25 -3.8%-83.3% 738 -43.7% 1,310 0.07%
AcuraNSX Hybrid 21 -30.0%-4.5% 329 631.1% 45 0.06%
LexusLC 500h 15 150.0%N/A 67 N/A - 0.04%
AcuraRLX Hybrid 13 30.0%-31.6% 143 6.7% 134 0.04%
VolkswagenJetta Hybrid 6 50.0%-95.3% 68 -86.0% 484 0.02%
BuickLacrosse Hybrid 5 N/A-91.7% 103 -83.4% 620 0.01%
InfinitiQ70 Hybrid 4 0.0%-55.6% 41 -50.0% 82 0.01%
LexusGS 450h 3 0.0%0.0% 41 -30.5% 59 0.01%
SubaruXV Crosstrek Hybrid 2 N/A-98.3% 42 -97.9% 1,998 0.01%
AcuraILX Hybrid - N/AN/A - -100.0% 1 0.00%
AudiQ5 Hybrid - N/A-100.0% - -100.0% 17 0.00%
BMW ActiveHybrid 5 (535ih) - N/AN/A - -100.0% 15 0.00%
BMW 7-Series ActiveHybrid - N/AN/A - -100.0% 1 0.00%
BuickRegal Hybrid - N/AN/A 6 -86.4% 44 0.00%
ChevroletImpala Hybrid - N/AN/A 1 -97.1% 35 0.00%
HondaCivic Hybrid - -100.0%-100.0% 58 -92.9% 817 0.00%
HondaInsight - -100.0%-100.0% 3 -95.2% 62 0.00%
InfinitiQX60 Hybrid - N/A-100.0% 298 -64.1% 829 0.00%
LexusLS 600h - N/A-100.0% - -100.0% 30 0.00%
MercedesE400H - N/A-100.0% 3 -70.0% 10 0.00%
NissanPathfinder Hybrid - N/A-100.0% 389 -23.7% 510 0.00%
NissanRogue Hybrid - N/AN/A - N/A - 0.00%
Total Hybrid 34,850 19.6%8.2% 241,860 6.9% 226,210
Total Auto Sales 1,475,030 4.7%-2.1% 11,285,648 -2.8% 11,616,706
Overall Hybrid Take Rate2.36%2.14%1.95%

August 2017 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (August 2017): 7,668
Plug-in Hybrid Take-Rate: 0.52%

U.S. Plug-in Hybrid sales for August 2017

MfgrModel 8-17 Sales vs. 7-17 vs. 8-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
ToyotaPrius Prime 1,820 10.6%90900.0% 13,157 27310.4% 48 23.74%
ChevroletVolt 1,445 -4.8%-30.6% 13,895 -2.8% 14,295 18.84%
FordFusion Energi 762 8.4%-46.4% 6,522 -34.8% 9,998 9.94%
FordC-Max Energi 705 -16.5%-0.3% 5,929 26.5% 4,687 9.19%
BMW3-Series Plug in 409 5.7%702.0% 2,665 855.2% 279 5.33%
ChryslerPacifica 400 220.0%N/A 1,892 N/A - 5.22%
BMW5-Series Plug in 345 0.6%N/A 1,087 N/A - 4.50%
BMWX5 317 -31.5%-63.8% 2,926 -28.7% 4,102 4.13%
VolvoXC90 Plug In 265 52.3%50.6% 1,246 -8.4% 1,360 3.46%
MercedesC350We Plug-in Hybrid 212 89.3%N/A 612 N/A - 2.76%
HyundaiSonata Plug In* 200 0.0%-20.0% 1,775 -9.0% 1,950 2.61%
KiaOptima Plug In 182 40.0%N/A 702 N/A - 2.37%
PorscheCayenne S E-Hybrid 178 11.3%-9.6% 1,316 -12.9% 1,511 2.32%
AudiA3 Plug In 129 -40.8%-62.7% 2,467 -6.4% 2,637 1.68%
MiniCountryman Plug In 86 14.7%N/A 171 N/A - 1.12%
VolvoXC60 Plug In 65 400.0%N/A 78 N/A - 0.85%
BMW7-Series Plug in 39 -51.3%N/A 422 N/A - 0.51%
MercedesS550 Plug In 32 -74.2%6.7% 567 167.5% 212 0.42%
BMWi8 29 -47.3%-80.0% 304 -67.3% 931 0.38%
CadillacCT6 23 4.5%N/A 89 N/A - 0.30%
MercedesGLE 550e Hybrid 23 -14.8%-4.2% 318 335.6% 73 0.30%
CadillacELR 1 -50.0%-83.3% 17 -96.7% 517 0.01%
PorschePanamera S E-Hybrid 1 N/A-98.3% 10 -95.8% 236 0.01%
Total PHEV 7,668 3.3%20.3% 58,167 35.8% 42,836
Total Auto Sales 1,475,030 4.7%-2.1% 11,285,648 -2.8% 11,616,706
Overall PHEV Rate0.52%0.52%0.37%
* Estimated

August 2017 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (August 2017): 8,835
Battery Electric Take-Rate: 0.60%

U.S. Battery Electric sales for August 2017

MfgrModel 8-17 Sales vs. 7-17 vs. 8-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
ChevroletBolt 2,107 6.9%N/A 11,670 N/A - 23.85%
TeslaModel S* 2,100 40.0%-30.0% 14,700 -14.0% 17,100 23.77%
TeslaModel X* 1,700 21.4%0.0% 12,200 20.8% 10,100 19.24%
NissanLeaf 1,154 -10.1%8.3% 9,685 22.3% 7,922 13.06%
BMWi3** 504 -16.1%-50.2% 4,097 -23.7% 5,372 5.70%
VWe-Golf 317 2.9%-30.2% 2,512 11.5% 2,253 3.59%
KiaSoul EV 300 106.9%96.1% 1,281 35.6% 945 3.40%
Fiat500e* 234 -8.9%-25.0% 2,356 -8.3% 2,569 2.65%
FordFocus EV 131 -11.5%74.7% 1,337 130.9% 579 1.48%
SmartforTwo EV 94 N/A70.9% 151 -68.7% 483 1.06%
TeslaModel 3* 70 133.3%N/A 100 N/A - 0.79%
HyundaiIoniq EV 66 53.5%N/A 266 N/A - 0.75%
MercedesB-Class Electric 58 -28.4%1.8% 456 9.4% 417 0.66%
ChevroletSpark - -100.0%-100.0% 14 -99.4% 2,404 0.00%
HondaClarity BEV - -100.0%N/A 34 N/A - 0.00%
Mitsubishii - N/A-100.0% 6 -90.8% 65 0.00%
Total BEV 8,835 13.2%7.7% 60,865 21.2% 50,209
Total Auto Sales 1,475,030 4.7%-2.1% 11,285,648 -2.8% 11,616,706
Overall BEV Take Rate0.60%0.54%0.43%
* Estimated
** Breakdown between electric and range extended model is not available.

August 2017 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (August 2017): 0
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for August 2017

MfgrModel 8-17 Sales vs. 7-17 vs. 8-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
HondaCivic - N/AN/A - -100.0% 1 N/A
Total CNG - -100.0% - -100.0% 1
Total Auto Sales 1,475,030 4.7%-2.1% 11,285,648 -2.8% 11,616,706
Overall CNG Take Rate0.00%0.00%0.00%

August 2017 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers

Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (August 2017): 127
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.01%

U.S. Hydrogen Fuel Cell Electric Vehicle sales for August 2017

MfgrModel 8-17 Sales vs. 7-17 vs. 8-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
ToyotaMirai 70 -14.6%-81.1% 860 34.2% 641 55.12%
HondaClarity 57 -30.5%N/A 433 N/A - 44.88%
HyundaiTucson - -100.0%-100.0% 21 -40.0% 35 0.00%
Total Fuel Cell 127 -123.0%-66.0% 1,314 94.4% 676
Total Auto Sales 1,475,030 4.7%-2.1% 11,285,648 -2.8% 11,616,706
Overall Fuel Cell Take Rate0.01%0.01%0.01%

August 2017 Diesel Car Sales Numbers

Diesels sold in the U.S. (August 2017): 6,902
Diesel Take-Rate: 0.34

U.S. Diesel sales for August 2017

MfgrModel 8-17 Sales vs. 7-17 vs. 8-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
FordTransit Diesel* 3,560 174.1%-15.2% 28,102 -21.1% 35,633 51.58%
ChevroletColorado Diesel 750 -26.5%-9.9% 5,849 24.1% 4,713 10.87%
RamRam Pickup Diesel* 390 N/A-91.6% 1,038 -97.0% 34,913 5.65%
GMCCanyon Diesel 304 1.0%-10.6% 2,397 13.8% 2,106 4.40%
BMW X5 Diesel 302 23.3%70.6% 1,869 18.4% 1,578 4.38%
ChevroletCruze Diesel 268 103.0%3728.6% 764 218.3% 240 3.88%
Land RoverRange Rover Sport 218 -4.4%-9.9% 2,184 0.5% 2,173 3.16%
JaguarF-Pace 164 -23.0%N/A 1,745 N/A - 2.38%
BMW 3-Series Diesel 148 25.4%23.3% 1,038 -8.9% 1,140 2.14%
Land RoverRange Rover 135 -14.6%-33.2% 1,696 -5.2% 1,789 1.96%
VolkswagenPassat Diesel 135 -42.8%N/A 2,706 N/A - 1.96%
VolkswagenGolf Sportwagon Diesel 129 -58.1%N/A 4,238 N/A - 1.87%
JaguarXE 117 -7.9%1850.0% 1,293 21450.0% 6 1.70%
VolkswagenJetta Diesel 83 -48.4%N/A 2,170 N/A - 1.20%
RamPromaster Van Diesel 46 53.3%43.8% 282 24.8% 226 0.67%
JaguarXF 42 16.7%N/A 336 N/A - 0.61%
VolkswagenBeetle Diesel 31 -11.4%N/A 263 N/A - 0.45%
VolkswagenGolf Diesel 31 -57.5%N/A 699 N/A - 0.45%
Land RoverRange Rover Velar 22 N/AN/A 22 N/A - 0.32%
AudiA3 Diesel 21 16.7%N/A 102 N/A - 0.30%
MercedesGL-Class Diesel 3 -50.0%-93.8% 28 -96.5% 803 0.04%
MercedesML Class Diesel 2 100.0%100.0% 7 -73.1% 26 0.03%
MercedesE-Class Diesel 1 -50.0%-96.7% 25 -96.0% 630 0.01%
AudiQ7 Diesel - N/AN/A - N/A - 0.00%
AudiQ5 Diesel - N/AN/A - N/A - 0.00%
AudiA6 Diesel - N/AN/A - N/A - 0.00%
AudiA7 Diesel - N/AN/A - N/A - 0.00%
AudiA8 Diesel - N/AN/A - N/A - 0.00%
BMW 5-Series Diesel - N/A-100.0% 41 -93.8% 663 0.00%
BMW 7-Series Diesel - N/AN/A - -100.0% 2 0.00%
BMW X3 Diesel - -100.0%-100.0% 28 -95.9% 688 0.00%
JeepGrand Cherokee Diesel - N/A-100.0% 725 -73.3% 2,716 0.00%
MaseratiGhibli - N/AN/A - N/A - 0.00%
MercedesC-Class Diesel - N/A-100.0% 10 66.7% 6 0.00%
MercedesGLS-Class Diesel - N/AN/A 3 N/A - 0.00%
MercedesGLK Class Diesel - N/AN/A - -100.0% 30 0.00%
MercedesGLE-Class Diesel - -100.0%-100.0% 14 -98.4% 878 0.00%
Porsche Cayenne Diesel - N/AN/A - -100.0% 18 0.00%
VolkswagenTouareg Diesel - N/AN/A 1 N/A - 0.00%
Total Diesel 6,902 45.2%-39.6% 59,675 -34.4% 90,977
Total Auto Sales 1,475,030 4.7%-2.1% 11,285,648 -2.8% 11,616,706
Overall Diesel Take Rate0.47%0.53%0.78%
* Estimated

View Past Dashboards:

More Hybrid News...