August 2012 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Hybrid sales reached 3.0 percent of total North American sales, the highest level since April. While the Prius hybrid continues to pace the segment, the Camry hybrid continues to perform well at over 10 percent of Camry sales, with annual sales in the range of 45,000.

The Prius c, v and Liftback had total sales of over 20,000, in line with sales reached in the spring, when gas prices were at high levels. An increase in gas prices in August is no doubt a major part of the increase. The take rate was actually brought to a full 3.0 percent after HybridCars.com reader, Yegor, pointed out a transcript from Toyota’s monthly sales call mentioning what some analysts had initially missed, that the Lexus ES Hybrid launched last month. The new Lexus hybrid got off with a strong start of 817 units, and Toyota says ES Hybrid sales are expected to ascend the sales number rank order in coming months.

The Toyota Prius breakdowns are accurate as we were able to get the numbers even though Toyota does not officially break these Prii models out. Also the Tesla Model S is a new addition and be advised, Tesla numbers are only estimated, because Tesla Motors – as is the case for Fisker Automotive and Coda Automotive – also does not publish monthly numbers. The Model S recorded is only the 85-kilowatt-hour model, as the 60-kwh and 40-kwh are not being delivered until the first 1,200 top-line models go to the first buyers (Tesla does not offer a lease).

Note also the addition of a natural gas category for one passenger car. We expect more natural gas cars will be added in months and years ahead, and were asked to track them, so here you are. The Porsche Cayenne and VW Beetle diesel are also new to the sheet. A spot for the Ford C-Max hybrid is included, but sales have not yet begun (September looks likely).

Volumes of the Malibu Hybrid – presently the highest selling non-Toyota hybrid – have increased in recent months, although they remain relatively modest.

As for the rest of the plug-in electric category, the big news this month has to be the Volt’s success, with sales of 2,831 – well above the previous high of 2,289 in March and July’s result of 1,849.

The extended-range electric Chevy is benefiting from better availability of the revised version of the product in California as well as an apparent increase in competitive lease programs. While Volt production will be suspended for four weeks beginning later this month, production is still at a high level suggesting that GM expects strong sales to continue. While these sales trail the initial estimates given by GM’s CEO Dan Akerson when the product was launched, it does appear the vehicle is establishing itself in the marketplace.

Also doing better was the Prius plug-in which sold over 1,000 units in August, the best performance since May. Increasing gasoline prices likely played a role in this result.

These two vehicles resulted in plug-in sales 50 percent above July’s sales. The share of total sales is still small, but last months share of 0.36 percent, the highest to date.

The growth rate of plug-ins, hybrids, and diesels as compared to last month, year ago or year-to-date, all increased at a greater rate than the overall market.

August 2012 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (August 2012): 38,369
Hybrid Take-Rate: 3.0%

U.S. hybrid sales for August 2012

Model Units vs. last month vs. August 2011 CYTD vs. CYTD 2011
Toyota Prius Liftback 13,311 40.3% 40.2% 106,461 26.9%
Toyota Camry 3,840 20.1% 1,107.5% 30.587 397.2%
Prius c 3,428 11.1% n/a 22,744 n/a
Prius v 3,325 -1.7% n/a 29,130 n/a
Chevy Malibu Hybrid 2,414 24.6% n/a 11,320 47,066.7%
Hyundai Sonata 1,766 -6.5% -57.3% 14,221 18.1%
Lexus CT 200h 1,472 -1.8% -29.5% 12,415 67.6%
Lexus RX400/450h 1,170 -0.1% 39.1% 7,917 12.3%
Ford Fusion 1,071 -3.4% 395.8% 7,168 -10.4%
Buick LaCrosse 1,024 18.1% n/a 8,649 n/a
Linc. MKZ Hybrid 998 68.0% 103.3% 4,218 8.2%
Kia Optima 907 7.0% n/a 7,005 1,638.2%
Lexus ES Hybrid 817 n/a n/a 817 n/a
Honda Civic 579 22.9% 446.2% 5,168 81.3%
Toy. Highlander 449 -4.3% 98.7% 3,969 23.8%
Honda CR-Z 392 18.8% -47.4% 3,126 -67.6%
Honda Insight 341 -18.6% -64.5% 4,801 -63.4%
Buick Regal 331 42.1% n/a 1,422 n/a
Acura ILX 136 23.6% n/a 395 n/a
Lexus GS450h 94 56.7% 452.9% 338 77.9%
Chevy Silverado 70 79.5% 288.9% 367 -43.1%
Porsche Cayenne 69 15.0% -46.1% 798 -28.9%
Cad. Escalade 63 26.0% 57.5% 471 -29.3%
Infiniti M35h 60 1.7% 11.1% 433 116.5%
Porsche Panamera S 48 37.1% n/a 323 n/a
GMC Yukon Hybrid 36 0.0% 100.0% 333 -31.9%
Chevy Tahoe 36 -21.7% 100.0% 346 -16.6%
Ford Escape 34 -32.0% -94.0% 1,248 -81.5%
BMW ActiveHybrid5 (535ih) 26 271.4% n/a 37 n/a
GMC Sierra 26 188.9% 420.0% 92 -31.9%
VW Touareg Hybrid 17 37.0% 70.0% 172 -44.2%
Mercedes S400HV 11 120.0% -26.7% 88 -60.4%
Lexus HS 250h 7 75.0% -97.5% 633 -67.5%
Mercedes ML450 2 0.0% n/a 20 1,900.0%
Altima 0 -100.0% -100.0% 96 -96.7%
BMW X6 0 100.0% -100.0% 4 -88.6%
Lexus LS600hL 0 -100.0% -100.0% 40 -25.9%
Mazda Tribute 0 n/a -100.0% 90 -73.7%
BMW Hybrid 7 -1 -107.1% -106.7% 218 -8.0%
Ford C-Max Hybrid 0 n/a n/a 0 n/a
All hybrids 38,369 21.4% 81.2% 278,680 65.0%
All vehicles 1,280,360 11.3% 19.8% 9,678,702 14.7%

August 2012 Plug-in Electric Car Sales Numbers

Plug-in cars sold in the U.S. (August 2012): 4,715
Plug-in Take-Rate: 0.37%

U.S. plug-in electric sales for August 2012

Model Units vs. last month vs. August 2011 CYTD vs. CYTD 2011
Chevrolet Volt 2,831 53.1% 837.4% 13,497 325.5%
Prius PHV 1,047 52.2% n/a 6,068 n/a
Nissan Leaf 685 73.4% -49.7% 4,228 -31.5%
Tesla Model S 71 (est.) 144.8% n/a 100 (est.) n/a
Mitsubishi i-MiEV 37 12.1% n/a 403 n/a
Ford Focus Electric 34 -10.5% n/a 169 n/a
Honda Fit EV 9 28.6% n/a 16 n/a
Smart forTwo EV 1 -85.3% n/a 136 54.5%
BMW Active E 0 100.0% n/a 673 n/a
All plug-in cars 4,715 54.8% 183.4% 25,290 168.2%
All vehicles 1,280,360 11.3% 19.8% 9,678,702 14.7%

August 2012 Natural Gas Car Sales Numbers

Natural Gas car sold in the U.S. (August 2012): 579
Plug-in Take-Rate: 0.05%

U.S. Natural Gas sales for August 2012

Model Units vs. last month vs. August 2011 CYTD vs. CYTD 2011
Honda Civic Natural Gas 579 355.9% n/a 706 n/a
All Natural Gas cars 579 355.9% n/a 706 n/a
All vehicles 1,280,360 11.3% 19.8% 9,678,702 14.7%

August 2012 Clean Diesel Car Sales Numbers

Clean Diesels sold in the U.S. (August 2012): 11,281
Diesel Take-Rate: 0.88%

U.S. clean diesel sales for August 2012

Model Units vs. last month vs. August 2011 CYTD vs. CYTD 2011
VW Jetta 4,421 16.7% -7.9% 32,646 -11.6%
VW Passat 2,563 18.1% 1,575,2% 16,101 2,069.9%
VW Golf 1,268 43.1% 38.7% 7,002 1.7%
BMW X5 850 12.1% 42.1% 6,679 51.1%
VW Touareg 421 26.8% 42.2% 3,033 65.6%
Mercedes GL320 409 54.9% 77.8% 4,010 27.3%
Audi A3 402 32.2% 23.9% 2,720 4.8%
Porsche Cayenne 299 n/a n/a 299 n/a
Mercedes ML320 268 -36.9% -16.0% 3,933 79.1%
Audi Q7 183 -20.8% -44.2% 1,968 -25.5%
VW Beetle 107 n/a 107 n/a
Mercedes S350 68 -33.3% n/a 604 n/a
Mercedes E320 12 -94.3% -95.9% 1,823 -8.0%
BMW 335d 7 0.0% -97.9% 711 -67.8%
Mercedes R320 3 -66.7% -62.5% 347 -10.8%
Jeep Gr Cherokee 0 n/a -100.0% - -100.0%
All clean diesels 11,281 18.9% 28.1% 81,983 24.0%
All vehicles 1,280,360 11.3% 19.8% 9,678,702 14.7%


View Past Dashboards:
  • Van

    Very encouraging numbers. I think the Tesla Model S maybe should have 85 or 60 or 40 categories because that would not mask the price range decision factor. Also I believe your decision to add a CNG category is valuable.

  • Jeff Cobb

    Van –

    We decided today to do add natural gas after a few of you requested it.

    We might break out Tesla later assuming we can reliably get numbers. For now all cars being delivered are 85 kwh.

  • Shines

    I saw a Fisker on the road last week. Looks just as nice as in the pictures ;-b. I hope we can get some kind of numbers next month. I think it is awesome to see the number of vehicles on the list growing and including the CNG vehicles.

  • MrEnergyCzar

    The Leaf needs to pick it up a lot….add more battery packs asap….

    MrEnergyCzar

  • Modern Marvel Fan

    So, the Volt sales beat out every model of hybrid, plugin and clean diesel and natural gas except for Prii, Camry Hybrid and Jetta diesel. That is an accomplishment by itself. It is also higher priced than all those cars.

    That is a great start for the plugins. I am also surprised to see Prius PHEV doing better and sad to see other Plugin EVs sagging in sales…

    With C-MAX hybrid/energi and Fusion hybrid/energi coming, it will be a great market for cars. Also, the Accord Plugin and Mitsubishi Plugins should make the market even better for consumers…

  • Modern Marvel Fan

    I think the 2013 revision of the Nissan Leaf should help the sales a bit.

    Nissan either needs to improve the car significantly or drop the price…

  • Max Reid

    Wonderful, thanks for including CNG in the stats, many trucks, buses & taxis were converted to run on CNG. Soon you will see the numbers increase in this segment.

    Here are sales by Engine.
    V4 – 35,376 (94.2%)
    V6 – 1,946 (5.2%)
    V8 – 230 (0.6%)

    Plugin – 3,878 (83.1%)
    Electric – 786 (16.9%)

    Nice to see these bigger numbers. Lets hope C-Max sells well and bumps up the sales in September Dashboard. In the next 4 months, 4 new/re-designed hybrids are coming (C-Max, Fusion (Full & Mild Hybrid), ES300h, Avalon), 2 Plugins (C-Max & Fusion ) and also RAV-4 EV. We can see much lot more exciting Dashboard next year.

    As expected, LS600hL has hit 0 sales in the same month that Tesla Model S appears. It makes lot more sense to buy a Model S with 300 mile range at 90K rather than LS600hL for 110K. After all, there are 12,700 + EV charging stations country wide. Meanwhile GM’s 4 Big Hybrids are set to be phased out.

    Lincoln MKZ-H has touched a very high mark this month. GM is selling many if you combine their Hybrids and Plugin (Volt).

    Honda can launch Fit-H here since its selling well in Japan to spruce up their sales.

  • YegorT

    Thank you for the report!

    You have missed sales of more than 800 of Lexus ES hybrid:

    http://pressroom.toyota.com/releases/august+2012+sales+conference+call.htm

  • c_harnett

    “So, the Volt sales beat out every model of hybrid, plugin and clean diesel and natural gas except for Prii, Camry Hybrid and Jetta diesel. That is an accomplishment by itself. It is also higher priced than all those cars.”

    It is most certainly not an accmoplishment “by itself.” it’s an accomplishment with the aid of $7500 per car in Federal tax credits plus other public subsidies, in particular HOV access in key markets.

  • Max Reid

    Good catch Yegor

    Somewhere the total is not matching.
    Toyota’s total Hybrid sales = 27,096 as per hybrid dashboard
    If I total all including Prius PHV – it comes to 28,143 and add 800 of ES300h, it comes to 28,943 and thats a difference of 17 from the reported sales of 28,960 from Toyota + Lexus.

    So if we add 800 to the Dashboard total of 38,352 and that’s a take rate of 3.0%, wow. That’s great. Expect Sep-2012 Dashboard to break 3 % easily.

  • Tony Tan

    For those who are interested in stats about natgas (CNG/LNG) vehicles, here is some info.

    http://www.ngvjournal.com/en/statistics/item/911-worldwide-ngv-statistics

    Pakistan, Iran, Argentina, Brazil, India, China has 1 million + NGVs.
    10 other countries have 100,000 + vehicles.

    Worldwide, there are 16.4 million NGVs, sadly US has only 112,000 as per that page, however it should be higher since many vehicles are converting to that fuel of late.

    That could be 1 of the fast growing segment among the Alternatives with even ships / barges / ferries converting to LNG.

  • Tony Tan

    Prius sales in Japan has gone down as the subsidies have stopped.
    Prius (liftback + v) – 23,828
    Aqua (Prius C) – 19,076

    http://translate.google.ca/translate?hl=en&sl=ja&u=http://www.jada.or.jp/contents/data/ranking/index.php&ei=HhsJTKzrE8X_lgevqZ3cDg&sa=X&oi=translate&ct=result&resnum=1&ved=0CC4Q7gEwAA&prev=/search%3Fq%3Dhttp://www.jada.or.jp/contents/data/ranking/index.php3Den3Doff3DG

    But the sales of Minivehicles which has V3 engine is climbing up. This may pressurize Toyota to bring down the price of Prius.

  • Modern Marvel Fan

    Charlie H (AKA Volt hater) wrote:

    “It is most certainly not an accmoplishment “by itself.” it’s an accomplishment with the aid of $7500 per car in Federal tax credits plus other public subsidies, in particular HOV access in key markets.”

    Explain to me how Volt is doing so well but all the rest of the plugins aren’t. ALL the EVs get $7,500 PLUS another $2,500 CA for total of $10K OFF their “LOWER” price (than the Volt) AND HOV sticker, yet they don’t sell well. Prius Plugins get $2,500 federal AND $2,500 CA rebates AND CA HOV sticker, AND it is lower PRICED vehicle BEFORE AND AFTER the rebates/credits, yet Volt spanked it in sales…

    Stop being a hater. Go and post on Fox News website or something. Your whining is tiring…

  • Jeff Cobb

    Thanks Yegor T -

    I think even Autodata missed the Lexus ES Hybrid launch as well, thus we missed it initially too. It’s corrected now with new totals. It was a quiet mention via Toyota’s monthly sales call with journalists. Toyota has been known to break out Prius numbers via the sales call too, when it has something to be especially proud about, or when asked by journalists.

  • c_harnett

    Modern Marvel Fan: “Explain to me…”

    First, none of that changes what I said. The Volt gets $7500 per unit, plus. It only sold in the 2.8K range with the aid of substantial public per-unit support, in addition to the development aid that the car received prior to production.

    Second, the Leaf, etc, do poorly because people do not want a range-limited vehicle. GM isn’t entirely stupid about this, the basic idea of a PHEV is not a bad one.

    Third, we do not know what the supply situation is for the Prius. Toyota does not disclose shipment information and they sell the lion’s share in Japan. The Volt is currently beating the Prius in US sales but this may be mostly due to Toyota’s disinterest in selling a car built with expensive yen for inexpensive dollars.

    The Volt has limited seating, limited cargo space, mediocre range-extended fuel economy and, astonoshingly, requires premium gas. It desperately needs public support to sell in any significant quantity.

  • YegorT

    The same gas prices were in March 2011 and in February 2012.
    March 2011:
    Hybrid Take-Rate: 2.74%
    Plug-in Take-Rate: 0.07%
    Diesel Take-Rate: 0.67%

    February 2012
    Hybrid Take-Rate: 3.16%
    Plug-in Take-Rate: 0.15%
    Diesel Take-Rate: 0.79%

    August 2012
    Hybrid Take-Rate: 3.0%
    Plug-in Take-Rate: 0.37%
    Diesel Take-Rate: 0.88%

    Conclusion: the general population slowly starts to get it – that high gas prices are here to stay. More of those who were buying hybrids now buy plug-ins and more of those who were buying ICE now buy hybrids.

  • Volume Van

    Thanks Yegor

    But the media continues to spread false opinion by comparing Prius with Corolla and Prius v with Matrix even though Prius models have a huge interior volume. This is what is hampering the Hybrid Sales.

  • Modern Marvel Fan

    Another reason why the Volt is selling well… Best of the both world.

    http://www.sfgate.com/business/article/Car-rankings-new-twist-3845798.php#photo-3414143

  • John K.

    “Note also the addition of a natural gas category for one passenger car. We expect more natural gas cars will be added in months and years ahead, and were asked to track them, so here you are.”

    Thank you. I will stop the monthly rants…. ;)

    Now if I could only get Toyota to license Wash State U’s tin anode Li ion battery tech for their PiP and offer it in CNG, that would be the ideal transition car for the next 5+ yrs until I switch to an EV.

  • Max Reid

    Hybrids have crossed 300,000 marked in the last 8 months. This is probably the 1st time. Great News.

    http://www.nada.org/NR/rdonlyres/2A5386A4-23D7-4FF1-A791-8658E01C82D2/0/201208_NADA_Sales_Recap.pdf

  • Dwight Mannsburden

    I have to say I’m a bit suspicious of your Honda NGV sales number, exactly the same as the Civic Hybrid? Not impossible, but pretty unlikely…

    Any chance of getting CNG/Bifuel numbers for GM trucks and vans? Curious to know if that is gaining acceptance.

    Thanks for the site!

  • BadgerC

    So how are they showing 306,000+ and this site is showing 278,000+ for the same time period?
    (Jan-Aug 2012)

    Thanks

  • Jeff Cobb

    Hi Dwight –

    RE: ” have to say I’m a bit suspicious of your Honda NGV sales number, exactly the same as the Civic Hybrid? Not impossible, but pretty unlikely…”

    You’re right. It is suspicious. However the raw data file showed 579 units sold for both cars, so that’s why we posted it … :)

    Thanks for reading!

  • Simon Harper

    The Data of Car Sale is very nice, keep sharing information, i will come back to read more information… Thanks for Share this nice post.
    Simon Harper

  • tutorsville

    This may be the hardest time in history to buy a new car, given the uncertainty over which fundamental drive technology will win.

  • ertefis

    This may be the hardest time in history to buy a new car, given the uncertainty over which fundamental drive technology will win. http://www.tutorsville.net/