August 2007 Dashboard

in partnership with Polk

Hybrids Worldwide

"Top 5 global hybrid markets" based on vehicle registrations January – June 2007.

"Top 5 US hybrid markets" based on vehicle registrations January – June 2007.

August saw strong sales for the Toyota Prius. At 14,055 units, Prius sales were up 26% from the previous August, and calendar-year-to-date Prius sales were up over 75% from last year. But the Prius’ strong showing was not enough to compensate for weakness in the rest of the hybrid market. Year-over-year sales of all other hybrid models fell, dropping hybrids back down to less that 2% of overall vehicle sales. Sales of the Highlander Hybrid were especially low, although they are expected to rebound in October when Toyota begins shipping the redesigned 2008 model to dealers.

Consumer interest in hybrids may be waning in part due to gas prices, which shed 20 cents per gallon between the end of July and the end of August. Weaker consumer confidence, which limited purchases of all vehicles this month, likely also impacted hybrid sales. The result was a shift in the hybrid sales trend. Throughout 2007, hybrids consistently outperformed the general car market, showing double-digit gains while overall auto sales stagnated or declined. But in August, hybrid sales growth ended: year-over-year hybrid sales dropped by almost 5%, while the general market remained flat.

US Sales

Our information is based on hybrid sales as reported by the manufacturers. For each model, this month’s sales are shown compared to sales in the previous month and at the same time last year. We also examine hybrid market share by model and manufacturer. The historical sales graph for top-selling hybrid models shows estimated 2007 volumes based on sales-to-date.

Hybrids sold in the U.S. (August 2007): 25,384

US hybrid sales for August 2007

Model Units vs. 7/07 vs. 8/06
Altima 643 -43.1% n/a
Prius 14,055 -12.5% 25.7%
Civic 2,102 -15.7% -38.4%
Accord 275 5.8% -44.9%
Camry 4,284 -1.0% -13.9%
Highlander 378 -68.6% -85.4%
RX400h 1,172 -15.4% -22.6%
GS450h 130 -8.5% -32.3%
LS600hL 267 138.4% n/a
Escape 1,536 9.2% -14.1%
Mariner 297 72.7% -15.4%
Vue 142 -19.8% n/a
Aura 103 -22.6% n/a
All hybrids 25,384 -12.5% -4.6%
All vehicles 1,478,604 13.0% -0.6%

U.S. hybrid sales for August 2007 by manufacturer and model

United States Sales by Make

U.S. hybrid market historical sales (1999 – 2006) with 2007 forecast

United States Yearly Sales

Regional Data

Source: R. L. Polk & Co.

Curious where hybrid buyers live? We present the data in two ways. First, we list the 15 cities and states that boast the largest numbers of new hybrids on their roads within the past year. For example, residents in the New York City area put over 10,000 new hybrids on the road in 2006. Second, we adjust for population and look at hybrids per person (in states) or per household (in metro areas). This lets us include cities like Portland, OR: a city that has fewer overall vehicles (and thus fewer hybrids) but has more hybrids per capita than anywhere else.

States with the Highest Hybrid Sales

Rank State New Hybrids*
1 California 48,085
2 Florida 10,077
3 Texas 9,496
4 New York 9,125
5 Washington 7,289
6 Virginia 6,497
7 Illinois 6,474
8 Pennsylvania 5,895
9 Massachusetts 5,316
10 New Jersey 4,876
11 Arizona 4,873
12 Oregon 4,761
13 Maryland 4,678
14 Ohio 4,284
15 Colorado 4,278

*Registrations CYTD June 2007

States where hybrids are most popular

Rank State New Hybrids per 1000 Residents*
1 California 1.331
2 Oregon 1.308
3 Washington 1.159
4 Vermont 1.082
5 District of Columbia 0.986
6 Colorado 0.917
7 Virginia 0.859
8 Connecticut 0.850
9 Maryland 0.835
10 New Hampshire 0.834
11 Massachusetts 0.831
12 Arizona 0.820
13 New Mexico 0.694
14 Nevada 0.691
15 Rhode Island 0.676
  US State Average 0.569

*Registrations CYTD June 2007

Metropolitan areas with the highest hybrid sales

Rank Metropolitan Area New Hybrids*
1 Los Angeles 21,503
2 San Francisco 14,015
3 New York 10,586
4 Washington, DC 6,838
5 Seattle 6,169
6 Boston 5,502
7 Chicago 5,257
8 Philadelphia 4,617
9 Sacramento 4,295
10 Phoenix 4,073
11 Portland, OR 3,987
12 San Diego 3,801
13 Denver 3,776
14 Minneapolis-St. Paul 2,843
15 Dallas-Ft. Worth 2,837

*Registrations CYTD June 2007

Metropolitan areas where hybrids are most popular

Rank Metropolitan Area New Hybrids per 1000 Households*
1 Portland, OR 9.795
2 San Francisco, CA 5.949
3 Monterey, CA 5.003
4 Santa Barbara, CA 4.008
5 Los Angeles 3.884
6 Bend, OR 3.760
7 San Diego 3.704
8 Seattle 3.625
9 Charlottesville, CA 3.556
10 Sacramento 3.191
11 Washington, DC 3.036
12 Eugene, OR 2.961
13 Palm Springs, CA 2.760
14 Denver 2.668
15 Austin 2.599
  US Metro Area Average 1.254

*Registrations CYTD June 2007


View Past Dashboards:
  • mark

    Current hybrids don’t make sense for short hall trips. We need plug-ins for urban users…

  • Oracle

    Toyota needs to establish a battery tech upgrade path for when the Li-Ion technology gets worked out, otherwise I’m waiting. But, I have to say it’s difficult since I want to have Iran and the rest of the oil producing camel jockeys crying as soon as possible. Toyota, get the battery tech ready before they own us!

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