Audi Launches Aggressive Low-Emission Strategy With A3 Sportback e-tron

By around 2025, Audi said it’s expecting to offer electrified versions of its entire fleet.

In addition, four new electrified models are currently planned under Audi’s e-tron designation – two plug-in hybrid (PHEV) and two battery electric vehicles (BEV).  The carmaker also said that within the next decade, all of its other models will be offered as a 48-volt mild hybrid.

“Audi is systematically driving forward the electrification of its cars,” announced the company this week. “The new mild hybrids are set to make inroads into the model range on a broad front – in ten years’ time, Audi aims to offer all new models with this technology, with the exception of the e-tron lineup.”

SEE ALSO: Audi Reveals 311-Mile Range e-tron quattro Concept

Leading this charge is the A3 Sportback e-tron, Audi’s first plug-in hybrid (pictured above). Deliveries of the 2016 plug-in have been set for almost all of Audi’s nearly 280 dealers, each of which will install four charging stations as part of the agreement to sell the e-tron line.

e-tron concept

Audi e-tron quattro concept.

Scott Keogh, Audi of America president, said the A3 Sportback e-tron is an important model to ease the company into sales of electrified vehicles. It gives dealers the opportunity to train sales representatives on how to sell an car like a PHEV or BEV while allowing the service department time to build a team experienced in electrified powertrains.

“As we move from this car into multiple cars with a lot more volume, that stuff has to be seamless and perfect,” said Keogh of the A3 Sportback e-tron. “I think it’s a good test car to get the infrastructure exactly right.”

At the moment, sales estimates for the plug-in have been forecast at 5,000 per year, said Keogh. But by 2025, Audi expects 25 percent of its vehicle sales will be made up of PHEVs and BEVs. Other electrified models on the horizon include the Q7 e-tron 3.0 TDI quattro, a plug-in hybrid with diesel engine planned for mid-year 2016, and an all-electric e-tron quattro for 2018.

 

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