Audi Drops A2 eTron

Although a pure electric city car with a range of 125 miles and designed to compete with BMW’s i3 seemed like a logical direction, it appears now that the Audi A2 eTron has been axed.

The reason? Executives at the Ingolstadt automaker believe the car – given its small stature and 40,000 euro premium price – won’t be able to sell in sufficient numbers to justify its development.

This view likely comes from disappointing European sales of other EVs such as the Mitsubishi i-MiEV and Nissan Leaf, despite generous government incentives designed to move them off dealer lots.

Not only that but it also appears that the A1 eTron, which used a small Wankel rotary gasoline engine to generate electrical energy has also been shelved, or at the very least, placed on the back burner.

Audi said the A1 eTron was designed to travel a distance of up to 31 miles on pure electric power, with the Wankel gas engine acting in concert as a range extender to boost distance up to 125 miles.

Car Magazine

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  • MrEnergyCzar

    Audi needs to do it to stay diversified… it only takes one good oil war or oil issue to change the demand…


  • The anonymous

    The New York Times reported that according to Jeff Curry, the director of e-mobility and sustainability strategy at Audi of America, the A2 electric concept was not a developmental prototype with a test program, but a one-off concept car to be shown at auto shows.


  • Van

    I think the writing is on the wall, Plug in Hybrids are the way to go.

    Currently an EV would need to sport a battery capacity of about 42 KWh to provide sufficient range to avoid “range anxiety.” That pushes the price north of $40,000 big time.

    Now it is possible to make a basic car and sell it in the USA for about $15,000. The price difference for a hybrid seems to be about $5000 so any cost above about $20,000 (Prius C price) seems to be driven by the battery. To go twenty mile in EV mode, you need to use about 6 KWh of capacity, with about 1.3 KWh reserved for regular hybrid driving. But with less than 4 KWh of EV mode capacity the Prius PHV costs $32,000. That seems to say either it is over priced to keep folks buying the other Prii or the Battery and associated support package costs almost $2000 per KWh.

    Bottom line, OEM could, it seems sell Plug in Hybrids (with 6 extra KWh of battery) for less than $5000 more than the base Hybrid. Thus a Prius C PHV should be on the market for $25,000, and the Prius PHV should have a price of $29,000, not $32,000.

    Me thinks something is rotten in Denmark.

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