Audi And AT&T Reveal 4G LTE Prices For 2015 A3

Audi of America and AT&T announced prices of the data plans for their in-vehicle 4G LTE data connection.

Available in the new 2015 A3 sedan, which debuts this month, both companies will enable the first-ever in-vehicle 4G LTE data connection in North America.

Audi stated the data plans will be competitively priced, starting at $99 for a 6-month plan and $499 for a 30-month plan.

“Having the choice of two data plans gives the consumer the opportunity to choose a contract that works best for their lifestyle and allows them to maintain connectivity in the vehicle for an extended period of time,” said Scott Keogh, President, Audi of America. “The new AT&T data plans with 4G LTE connectivity will allow Audi drivers to enjoy seamless navigation, streaming and high-speed access to the Internet.”

Audi and AT&T added they will offer two limited data plans: a 6-month plan with 5 Gigabytes of data and a 30- month plan with 30 GB.

All Audi A3 sedans equipped with Audi connect will receive a free six-month trial period.

Audi said previous experience with 3G+ Audi connect owners has shown they prefer either a 6-month or a 30-month term, which are designed to accommodate the consumer’s typical usage. The plans are based off typical usage in a vehicle. Customers can be sent e-mail alerts if they near the data plan limit.

We already see the request coming for unlimited data plans.

As previously announced by AT&T, this summer Audi will become the first automaker to offer a Mobile Share data plan option to AT&T wireless customers who would like to add their vehicle to their existing Mobile Share plan.

Audi explained it plans to roll out 4G LTE capability across its entire lineup as new or refreshed models come to market.

The new A3 family is said to feature the newest version of Audi connect, including picture navigation, read-aloud news headlines, Facebook and Twitter alerts, access to more than 7,000 Web radio stations, personalized RSS news feeds.

Audi added an accompanying mobile app will allow advanced functionality between the MMI system and smartphones, reducing the need for Audi motorists to handle their devices when accessing some smartphone-based features.