Luxury automaker Rolls-Royce announced a new model for 2016-2017 and all info leads to believe this new model may involve some form of electrification in the powertrain department.
The manufacturer confirmed this week the development program for a new Rolls-Royce, stating the new car will reach the market by mid-2016.
Rolls-Royce stated the car will build on the success of Phantom, Ghost and Wraith by continuing to boldly shape the future of the marque with contemporary, graceful and sensuous styling. According to the luxury automaker, it will deliver effortless, open-top touring through the perfect marriage of modern Rolls-Royce luxury, style and elegance with an engaging and exhilarating driving experience.
“I am truly delighted to confirm today the development of our new model which will open an exciting new chapter in the great story of Rolls-Royce Motor Cars,” said Torsten Müller-Ötvös, Chief Executive Officer, Rolls-Royce Motor Cars. “We are currently developing an exciting and thoroughly contemporary interpretation of a pinnacle drophead tourer which will introduce even more discerning men and women to Rolls-Royce ownership.”
Considering competitor Bentley is set to unveil a plug-in hybrid, that Rolls-Royce itself has shown an electrified concept car a few years back, and the strong electrification push by Rolls-Royce’s owner, BMW, seeing some form of electrification either powering the whole new model range or as a sub-model of the new drophead tourer is very likely.
A tiny piece of info that seems to confirm the electrification aspect and sends the rumor mills spinning comes from Peter Schwarzenbauer, Chairman of Rolls-Royce Motor Cars, at the end of the following statement:
“The announcement of a new Rolls-Royce model is always a seminal moment in the automobile industry. When it arrives in 2016, this elegant and sensuous new car will build on the success of our current models and will play a key part in fulfilling Rolls-Royce Motor Car’s commitment to long-term sustainable growth.”
Rolls-Royce added the new car is currently undergoing a rigorous process of prototype testing as it enters its next stage of development.