April 2017 Dashboard

The HybridCars.com monthly sales Dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for April were down from a year ago and down from March. Clearly, sales this year are down from a year ago and this trend is likely to continue although the overall decline is modest and sales remain strong. However, as compared to last April, sales of battery electrics, plug ins, and hybrids were all up.

All-Electric

Sales for full electric vehicles were up from last year on the strength of the Bolt and Leaf, although Leaf sales were down compared to March. Sales of the Model S and Model X (estimated) were in line with year ago and down from March as the first month of a new quarter is generally weak. Bolt sales have been consistent, and that is not a good thing as sales in April of 1292 are the best so far, but not far above the average of around 1,000 per month since the model has been out of launch mode. We do expect volumes will increase as the model is eventually provided nationwide, but the rate of increase is slow and we do not expect the model to sell at a rate that corresponds to the strong technical capabilities of the product.

Plug-in Hybrids

Plug in hybrids had a good month as compared to last month and year-ago, as the growth rates for the category were greater than the overall market. In fact, year-to-date, volumes are up dramatically based primarily on the Prius Prime which was released late last year. The Volt is also doing relatively well, again based upon an updated product. In April, each of these models sold just sort of 2,000 copies each. The CT6 plug in hybrid has now been launched, although volumes are extremely modest. The vehicle is being built in China and sales are likely to be very modest going forward. The Hyundai Ioniq Plug In is also new and volumes remain modest.

Hybrids

Hybrids had a good month in line with plug in hybrids, with the category having a greater increase than the overall market. “Normalcy” returned to the category, with the Prius Liftback again the best-selling hybrid. That said, sales of almost 6,000 units is far below historical results and not impressive given that this product is early in its current product cycle. The Camry hybrid is struggling, while the Highlander hybrid is doing very well, in line with the results of the underlying (non-hybrid) models. The Kia Niro hybrid is new and doing very well. This is interesting, because this nameplate is only being offered in hybrid and electric form (a plug in hybrid will come later) and it is a crossover which is of course a popular style.

SEE ALSO: March 2017 Dashboard

The RAV4 hybrid continues to do well and is the second most popular Toyota hybrid. The Hyundai Ioniq hybrid is also new and is offered as a sedan and sales are increasing. While Toyota continues to pace the segment, its share of 55% appears to be the “new normal,” suggesting that new products from other makers are permanently weakening Toyota’s strong market position. In fact, Hyundai and Kia have been quite clear that this is in fact their goal. Hybrid share is at its highest level since September 2016 and before that September 2015 which gives further support to the importance of the new products such as the RAV4 and the Niro and Ioniq.

Diesels

The size of the diesel segment is currently controlled by which products can be offered. The Ram Pickup, which has been a category leader, remains off the market while FCA and the EPA continue to discuss how and when the product can reappear. As a result, the Transit diesel remains the category leader. However, there is a major change this month with the reappearance of a number of VW products (including one Audi product). This is based on an agreement that has brought certain models with 2.0 liter engines (Model Year 2015 and an abbreviated 2016 only) into compliance with a software-only modification. The Golf Sportwagon jumped to the second most popular product in the category, and other products reappeared including the Passat, Jetta, Beetle, and Touareg, along with the Audi A3.


April 2017 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (April 2017): 30,949
Hybrid Take-Rate: 2.18%

U.S. Hybrid sales for April 2017

MfrModel 4-17 Sales vs. 3-17 vs. 4-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
ToyotaPrius Liftback 5,802 0.1%-35.0% 21,571 -29.4% 30,555 18.75%
FordFusion Hybrid 4,509 -23.1%121.6% 20,169 179.0% 7,229 14.57%
ToyotaRAV4 3,516 0.5%-7.6% 12,991 14.8% 11,315 11.36%
KiaNiro Hybrid 2,939 8.7%N/A 7,828 N/A - 9.50%
HondaAccord Hybrid 1,787 -3.0%6062.1% 7,208 3191.3% 219 5.77%
ToyotaHighlander Hybrid 1,663 4.8%276.2% 5,160 202.6% 1,705 5.37%
ToyotaCamry Hybrid 1,513 -8.7%-23.4% 5,742 -12.7% 6,576 4.89%
HyundaiIoniq Hybrid 1,297 296.6%N/A 1,624 N/A - 4.19%
ToyotaPrius C 1,161 -16.2%-30.7% 5,061 -39.1% 8,309 3.75%
HyundaiSonata 1,115 3.0%-37.6% 4,781 -23.2% 6,224 3.60%
ToyotaPrius V 926 -3.5%-30.0% 3,545 -28.7% 4,970 2.99%
LexusCT200h 794 -5.6%37.6% 2,486 -15.2% 2,933 2.57%
FordC-Max Hybrid 720 7.3%-55.6% 2,540 -40.0% 4,230 2.33%
LexusRX 400 / 450 h 615 -13.7%-31.6% 2,278 -31.5% 3,327 1.99%
LincolnMKZ 509 -15.9%-17.0% 2,151 -6.4% 2,297 1.64%
ChevroletMalibu Hybrid 409 9.9%40800.0% 1,654 55033.3% 3 1.32%
ToyotaAvalon Hybrid 400 -24.5%-44.1% 1,842 -30.9% 2,664 1.29%
LexusES Hybrid 356 -20.5%-49.1% 1,376 -51.7% 2,849 1.15%
KiaOptima Hybrid 228 -6.9%-52.8% 957 -46.1% 1,774 0.74%
LexusNX Hybrid 181 -34.4%-18.5% 820 -14.0% 954 0.58%
InfinitiQ50 Hybrid 102 -32.9%-30.6% 520 -39.5% 859 0.33%
AcuraNSX Hybrid 91 145.9%N/A 224 N/A - 0.29%
HondaCR-Z 85 -34.1%-66.4% 421 -42.8% 736 0.27%
AcuraMDX Hybrid 57 N/AN/A 57 N/A - 0.18%
NissanPathfinder Hybrid 57 -45.2%1.8% 324 15.7% 280 0.18%
InfinitiQX60 Hybrid 56 -26.3%-15.2% 229 -55.7% 517 0.18%
AcuraRLX Hybrid 22 -26.7%15.8% 90 32.4% 68 0.07%
BuickLacrosse Hybrid 12 -45.5%-89.6% 64 -84.1% 403 0.04%
VolkswagenJetta Hybrid 10 11.1%-78.3% 44 -75.3% 178 0.03%
HondaCivic Hybrid 8 -46.7%-91.3% 47 -91.6% 562 0.03%
InfinitiQ70 Hybrid 4 -63.6%-63.6% 24 -44.2% 43 0.01%
LexusGS 450h 3 -40.0%-81.3% 19 -44.1% 34 0.01%
HondaInsight 1 N/A-88.9% 2 -93.3% 30 0.00%
SubaruXV Crosstrek Hybrid 1 -91.7%-99.7% 32 -97.3% 1,171 0.00%
AcuraILX Hybrid - N/A-100.0% - -100.0% 1 0.00%
AudiQ5 Hybrid - N/A-100.0% - -100.0% 10 0.00%
BMW ActiveHybrid 5 (535ih) - N/A-100.0% - -100.0% 4 0.00%
BMW 7-Series ActiveHybrid - N/AN/A - -100.0% 1 0.00%
BuickRegal Hybrid - -100.0%-100.0% 4 -87.1% 31 0.00%
ChevroletImpala Hybrid - N/A-100.0% - -100.0% 23 0.00%
LexusLS 600h - N/A-100.0% - -100.0% 14 0.00%
MercedesE400H - -100.0%N/A 3 50.0% 2 0.00%
Total Hybrid 30,949 -3.3%6.8% 113,888 10.5% 103,100
Total Auto Sales 1,417,362 -8.4%-4.9% 5,426,788 -2.4% 5,561,955
Overall Hybrid Take Rate2.18%2.10%1.85%

April 2017 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (April 2017): 7,095
Plug-in Hybrid Take-Rate: 0.50%

U.S. Plug-in Hybrid sales for April 2017

MfgrModel 4-17 Sales vs. 3-17 vs. 4-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
ToyotaPrius Prime 1,819 12.4%45375.0% 6,165 22733.3% 27 25.64%
ChevroletVolt 1,807 -15.2%-8.9% 7,370 23.5% 5,970 25.47%
FordFusion Energi 905 -9.7%-32.0% 3,350 -17.9% 4,082 12.76%
FordC-Max Energi 720 8.8%18.6% 2,494 21.2% 2,057 10.15%
AudiA3 Plug In 301 -27.3%-6.2% 1,502 22.3% 1,228 4.24%
HyundaiSonata Plug In* 300 9.1%20.0% 975 8.3% 900 4.23%
BMWX5 291 -26.7%-55.6% 1,225 -18.0% 1,494 4.10%
BMW3-Series Plug in 260 -28.8%940.0% 898 1563.0% 54 3.66%
PorscheCayenne S E-Hybrid 185 46.8%-21.9% 609 -23.8% 799 2.61%
VolvoXC90 Plug In 145 40.8%-3.3% 427 -41.5% 730 2.04%
BMW7-Series Plug in 123 192.9%N/A 218 N/A - 1.73%
KiaOptima Plug In 86 22.9%N/A 227 N/A - 1.21%
MercedesS550 Plug In 81 35.0%179.3% 247 157.3% 96 1.14%
MercedesGLE 550e Hybrid 36 -23.4%N/A 194 N/A - 0.51%
BMWi8 23 -53.1%-82.3% 180 -41.0% 305 0.32%
CadillacCT6 6 200.0%N/A 8 N/A - 0.08%
MercedesC350We Plug-in Hybrid 3 -82.4%N/A 281 N/A - 0.04%
CadillacELR 2 0.0%-97.9% 7 -98.0% 357 0.03%
PorschePanamera S E-Hybrid 2 -33.3%-92.0% 8 -92.6% 108 0.03%
Total PHEV 7,095 -3.9%21.4% 26,385 44.9% 18,207
Total Auto Sales 1,417,362 -8.4%-4.9% 5,426,788 -2.4% 5,561,955
Overall PHEV Rate0.50%0.49%0.33%
* Estimated

April 2017 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (April 2017): 5,961
Battery Electric Take-Rate: 0.42%

U.S. Battery Electric sales for April 2017

MfgrModel 4-17 Sales vs. 3-17 vs. 4-16 CY 2017 CY 17 vs 16 CY 2016 Current Month U.S. Share
ChevroletBolt 1,292 32.1%N/A 4,384 N/A - 21.67%
TeslaModel S* 1,200 -61.3%0.0% 7,200 -2.7% 7,400 20.13%
NissanLeaf 1,063 -28.1%35.1% 4,350 17.0% 3,718 17.83%
TeslaModel X* 900 -64.0%-10.0% 5,200 52.9% 3,400 15.10%
BMWi3** 516 -26.6%-36.6% 1,919 21.8% 1,576 8.66%
VWe-Golf 307 -10.2%-5.8% 1,274 35.8% 938 5.15%
Fiat500e* 300 -28.2%-19.4% 1,306 -0.8% 1,317 5.03%
KiaSoul EV 167 -2.3%20.1% 607 69.1% 359 2.80%
FordFocus EV 125 -69.3%54.3% 816 141.4% 338 2.10%
MercedesB-Class Electric 66 32.0%17.9% 225 3.7% 217 1.11%
HyundaiIoniq EV 19 N/AN/A 24 N/A - 0.32%
SmartforTwo EV 3 -76.9%-95.5% 53 -77.7% 238 0.05%
Mitsubishii 2 -33.3%-66.7% 6 -57.1% 14 0.03%
ChevroletSpark 1 -66.7%-99.8% 12 -98.8% 1,026 0.02%
Total BEV 5,961 -41.4%13.2% 27,376 33.3% 20,541
Total Auto Sales 1,417,362 -8.4%-4.9% 5,426,788 -2.4% 5,561,955
Overall BEV Take Rate0.42%0.50%0.37%
* Estimated
** Breakdown between electric and range extended model is not available.

April 2017 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (April 2017): 0
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for April 2017

MfgrModel 4-17 Sales vs. 3-17 vs. 4-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
HondaCivic - N/AN/A - -100.0% 1 N/A
Total CNG - -100.0% - -100.0% 1
Total Auto Sales 1,417,362 -8.4%-4.9% 5,426,788 -2.4% 5,561,955
Overall CNGTake Rate0.00%0.00%0.00%

April 2017 Hydrogen Fuel Cell Electric Vehicle Car Sales Numbers

Hydrogen Fuel Cell Electric Vehicles sold in the U.S. (April 2017): 145
Hydrogen Fuel Cell Electric Vehicle Take-Rate: 0.01%

U.S. Hydrogen Fuel Cell Electric Vehicle sales for April 2017

MfgrModel 4-17 Sales vs. 3-17 vs. 4-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
ToyotaMirai 106 -10.2%158.5% 417 202.2% 138 73.10%
HondaClarity 34 147.8%N/A 126 N/A - 23.45%
HyundaiTucson 5 250.0%25.0% 14 7.7% 13 3.45%
Total Fuel Cell 145 -98.6%222.2% 557 268.9% 151
Total Auto Sales 1,417,362 -8.4%-4.9% 5,426,788 -2.4% 5,561,955
Overall Fuel Cell Take Rate0.01%0.01%0.00%

April 2017 Diesel Car Sales Numbers

Diesels sold in the U.S. (April 2017): 9,313
Diesel Take-Rate: 0.66

U.S. Diesel sales for April 2017

MfgrModel 4-17 Sales vs. 3-17 vs. 4-16 CY 2017 CY 17 vs 16 CY 2016 Current Month US Share
FordTransit Diesel* 4,025 -5.5%-20.0% 14,624 -17.1% 17,641 43.22%
VolkswagenGolf Sportwagon Diesel 1,417 N/AN/A 1,417 N/A - 15.22%
VolkswagenPassat Diesel 769 N/AN/A 769 N/A - 8.26%
ChevroletColorado Diesel 753 4.3%3.0% 2,628 44.4% 1,820 8.09%
VolkswagenJetta Diesel 637 N/AN/A 637 N/A - 6.84%
GMCCanyon Diesel 324 11.3%19.6% 1,192 50.9% 790 3.48%
JaguarXE 257 -35.4%N/A 797 N/A - 2.76%
BMW X5 Diesel 238 -12.2%-4.8% 689 -2.5% 707 2.56%
Land RoverRange Rover Sport 230 -42.1%-2.5% 1,289 5.3% 1,224 2.47%
Land RoverRange Rover 206 -39.8%71.7% 1,062 3.5% 1,026 2.21%
JaguarF-Pace 134 -60.1%N/A 1,081 N/A - 1.44%
BMW 3-Series Diesel 112 -42.3%-25.8% 482 -3.4% 499 1.20%
ChevroletCruze Diesel 79 139.4%38.6% 118 -36.6% 186 0.85%
JaguarXF 49 25.6%N/A 150 N/A - 0.53%
VolkswagenBeetle Diesel 44 N/AN/A 44 N/A - 0.47%
RamPromaster Van Diesel 27 -32.5%-6.9% 127 12.4% 113 0.29%
AudiA3 Diesel 6 N/AN/A 6 N/A - 0.06%
MercedesE-Class Diesel 4 -33.3%-98.7% 16 -96.6% 464 0.04%
MercedesGL-Class Diesel 1 -66.7%-98.9% 15 -97.0% 496 0.01%
VolkswagenTouareg Diesel 1 N/AN/A 1 N/A - 0.01%
AudiQ7 Diesel - N/AN/A - N/A - 0.00%
AudiQ5 Diesel - N/AN/A - N/A - 0.00%
AudiA6 Diesel - N/AN/A - N/A - 0.00%
AudiA7 Diesel - N/AN/A - N/A - 0.00%
AudiA8 Diesel - N/AN/A - N/A - 0.00%
BMW 5-Series Diesel - -100.0%-100.0% 40 -88.7% 355 0.00%
BMW 7-Series Diesel - N/AN/A - -100.0% 2 0.00%
BMW X3 Diesel - -100.0%-100.0% 22 -95.4% 477 0.00%
JeepGrand Cherokee Diesel - N/A-100.0% 725 -44.3% 1,301 0.00%
MaseratiGhibli - N/AN/A - N/A - 0.00%
MercedesC-Class Diesel - -100.0%N/A 10 N/A - 0.00%
MercedesGLS-Class Diesel - N/AN/A - N/A - 0.00%
MercedesGLK Class Diesel - N/AN/A - -100.0% 28 0.00%
MercedesGLE-Class Diesel - -100.0%-100.0% 11 -97.6% 461 0.00%
MercedesML Class Diesel - -100.0%N/A 4 -81.8% 22 0.00%
Porsche Cayenne Diesel - N/AN/A - -100.0% 18 0.00%
RamRam Pickup Diesel* - -100.0%-100.0% 648 -96.0% 16,394 0.00%
VolkswagenGolf Diesel - N/AN/A - N/A - 0.00%
Total Diesel 9,313 24.5%-24.3% 28,604 -35.0% 44,024
Total Auto Sales 1,417,362 -8.4%-4.9% 5,426,788 -2.4% 5,561,955
Overall Diesel Take Rate0.66%0.53%0.79%
* Estimated

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