April 2015 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall sales for April were strong and the industry showed continuing improvement from one year ago, as most automakers showed gains. Battery electric vehicles had a good month while the other categories did not perform as well, a result in line with recent months. This is primarily due to the continuing launch of new products among battery electrics. As compared to year-to-date, the alternative vehicle segments were down with the exception of the battery electric category.

UPDATE: 4/4/15 – Since posting this over the weekend Ford has informed us the C-Max hybrid and C-Max Energi plug-in hybrid numbers were juxtaposed. We have corrected both files, including the one that incorrectly showed the Ford PHEV leading the sales chart.

This month, we have made two changes on vehicles offered by Fiat Chrysler Automobiles. It should be noted that in both cases, FCA does not release official figures and we are forced to estimate sales. We have adjusted sales of the Fiat 500e upward to reflect an additional source that we believe is more accurate than our prior source. This adjustment has been made since the product launched in July 2013. In addition, we are now including volume of the Ram EcoDiesel which is offered on the Ram 1500 Pickup. Again, we have gone back to launch in January 2014 to include volumes for this offering. The net results are an increase (modest in the case of the Fiat 500e, more significant in the case of the Ram 1500 Pickup) in volumes in each of these categories.

As noted, sales for full electric vehicles were up strongly for the month from year-ago (due to a number of new entrants) and year-to-date. Tesla had a strong month based in part on an additional variant of the product which is beginning to reach the market. The Leaf had a relatively weak month and sales so far this year are down almost 25% as compared to last year. The BMW i3 had a very weak month based on lower inventory which therefore reduced sales. The vehicle is produced in Europe for global sale and its popularity is straining supplies which BMW is of course trying to address with added production. The Chevy Spark had a breakout month, primarily due to strong incentives. The share of the market for battery electrics in April was the highest of the year.

Plug in hybrids continue to experience low volumes with the category leaders selling at modest levels. The three category leaders are the Ford Fusion Energi, Chevrolet Volt, and Ford C-Max Energi. The C-Max Energi had a strong month in April and is the only vehicle in the category that is up year-to-date (except for vehicles that were not offered last year). While the Volt had higher volumes in April than March, it remains well below last year on a year-to-date basis. Even though sales are down, the share of total sales in April is the highest so far this year.

The hybrid category is at the very least consistent maintaining its now modest results in terms of share and volume. The Prius Liftback paces the category, although volumes continue to trail last year. The Prius C and Prius V sales are in line with last year, both in April and year-to-date. The Camry hybrid is selling at reasonable volume, albeit much lower than last year. The Hyundai Sonata had a strong month, while the Fusion fell significantly.

Our inclusion of the EcoDiesel in the Ram Pickup means that this vehicle now leads the category. While the engine is also offered in the Ram ProMaster and the Jeep Grand Cherokee, the volumes in these vehicles are modest. Thus, Volkswagen continues to lead the category since it offers diesels in a wide variety of products and in significant volume. Increased production of the EcoDiesel is enabling growth in the Ram Pickup. The Passat and the Jetta diesels had poor months, which is consistent with their experience so far this year. The Golf is doing well to partially cushion this downturn for VW.
hybrid42015

April 2015 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (April 2015): 32,378
Hybrid Take-Rate: 2.24%

U.S. Hybrid sales for April 2015

MfrModel 4-15 Sales vs. 3-15 vs. 4-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
ToyotaPrius Liftback 8,822 -7.0%-14.3% 32,693 -8.7% 35,816 27.25%
ToyotaPrius C 3,523 -1.2%-1.3% 12,402 0.0% 12,402 10.88%
ToyotaCamry Hybrid 2,650 -3.2%-32.3% 9,642 -24.1% 12,698 8.18%
HyundaiSonata 2,481 38.4%20.7% 6,551 -15.3% 7,732 7.66%
ToyotaPrius V 2,462 -2.1%2.5% 8,741 4.0% 8,404 7.60%
FordFusion Hybrid 1,820 -28.2%-48.5% 8,552 -34.9% 13,143 5.62%
FordC-Max Hybrid 1,237 17.4%-22.0% 3,934 -28.7% 5,519 3.82%
LexusCT200h 1,170 -17.4%11.0% 4,569 -9.6% 5,054 3.61%
HondaAccord Hybrid 1,118 17.9%-22.5% 3,703 -12.3% 4,223 3.45%
ToyotaAvalon Hybrid 906 0.4%-40.5% 3,584 -23.8% 4,705 2.80%
KiaOptima Hybrid 892 10.8%-15.8% 3,397 -27.4% 4,676 2.75%
LincolnMKZ 810 13.0%-22.6% 2,475 -39.7% 4,103 2.50%
LexusES Hybrid 789 -26.7%-36.5% 3,369 -24.1% 4,437 2.44%
SubaruXV Crosstrek Hybrid 552 -6.0%-22.4% 2,200 -10.3% 2,452 1.70%
BuickLacrosse Hybrid 531 6.8%-25.8% 1,868 -15.2% 2,203 1.64%
LexusRX 400 / 450 h 492 -23.2%27.1% 2,148 -14.0% 2,497 1.52%
HondaCivic Hybrid 386 10.0%-14.2% 1,415 -15.3% 1,670 1.19%
ToyotaHighlander Hybrid 305 3.4%-27.0% 1,124 12.3% 1,001 0.94%
InfinitiQ50 Hybrid 299 -23.3%13.7% 1,351 31.2% 1,030 0.92%
HondaCR-Z 216 -15.3%-41.5% 842 -35.6% 1,308 0.67%
LexusNX Hybrid 210 -6.7%N/A 762 N/A - 0.65%
HondaInsight 183 -12.4%-58.5% 826 -45.2% 1,507 0.57%
InfinitiQX60 Hybrid* 170 -12.8%49.1% 673 2.9% 654 0.53%
NissanPathfinder Hybrid* 167 -35.3%-8.7% 821 -6.3% 876 0.52%
ChevroletImpala Hybrid 49 69.0%44.1% 116 -25.2% 155 0.15%
VolkswagenJetta Hybrid 41 -8.9%-72.5% 172 -80.5% 881 0.13%
BuickRegal Hybrid 28 33.3%-31.7% 81 -73.2% 302 0.09%
AcuraRLX Hybrid 15 -16.7%N/A 68 N/A - 0.05%
InfinitiQ70 Hybrid 15 -31.8%36.4% 70 -20.5% 88 0.05%
LexusGS 450h 12 33.3%-65.7% 39 -65.5% 113 0.04%
AudiQ5 Hybrid 7 -22.2%-66.7% 34 -70.7% 116 0.02%
LexusLS 600h 5 -28.6%-44.4% 24 -36.8% 38 0.02%
ChevroletMalibu Hybrid 4 -50.0%-96.9% 26 -96.6% 755 0.01%
GMC Yukon Hybrid 3 N/A-57.1% 8 -55.6% 18 0.01%
AcuraILX Hybrid 2 -50.0%-95.9% 14 -91.5% 164 0.01%
BMW ActiveHybrid 3 (335ih) 2 -33.3%-84.6% 9 -86.6% 67 0.01%
Mercedes ML450H 2 0.0%N/A 4 33.3% 3 0.01%
BMW ActiveHybrid 5 (535ih) 1 -66.7%-83.3% 4 -93.1% 58 0.00%
ChevroletTahoe Hybrid 1 N/A-80.0% 4 -89.7% 39 0.00%
BMW 7-Series ActiveHybrid - -100.0%-100.0% 9 -43.8% 16 0.00%
Cadillac Escalade Hybrid - -100.0%-100.0% 4 -75.0% 16 0.00%
ChevroletSilverado Hybrid - N/A-100.0% 2 -75.0% 8 0.00%
GMC Sierra Hybrid - N/AN/A - N/A - 0.00%
LexusHS 250h - N/AN/A - N/A - 0.00%
MercedesE400H - -100.0%-100.0% 46 -46.5% 86 0.00%
MercedesS400HV Hybrid - -100.0%N/A 1 -75.0% 4 0.00%
NissanAltima Hybrid - N/AN/A - N/A - 0.00%
PorscheCayenne Hybrid - N/A-100.0% - -100.0% 289 0.00%
PorschePanamera S Hybrid - N/AN/A - N/A - 0.00%
VolkswagenTouareg Hybrid - -100.0%-100.0% 6 -40.0% 10 0.00%
Total Hybrid 32,378 -3.8%-17.9% 118,383 -16.2% 141,336 100.00%
Total Auto Sales 1,448,354 -5.8%4.9% 5,385,747 5.4% 5,108,168
Overall Hybrid Take Rate2.24%2.20%2.77%
*Estimated

phev42015
phev201504

April 2015 Plug-in Hybrid Car Sales Numbers

Plug-in Hybrids sold in the U.S. (April 2015): 2,962
Plug-in Hybrid Take-Rate: 0.20

U.S. Plug-in Hybrid sales for April 2015

MfgrModel 4-15 Sales vs. 3-15 vs. 4-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
ChevroletVolt 905 41.6%-41.5% 2,779 -46.1% 5,154 30.55%
FordFusion Energi 711 -15.1%-4.3% 2,577 -12.8% 2,954 24.00%
FordC-Max Energi 553 -22.7%5.3% 2,161 0.1% 2,158 18.67%
ToyotaPrius Plug In 428 -9.5%-75.4% 1,699 -66.3% 5,037 14.45%
BMWi8 138 -3.5%N/A 479 N/A - 4.66%
CadillacELR 104 13.0%70.5% 415 72.2% 241 3.51%
PorscheCayenne S E-Hybrid 88 22.2%N/A 349 N/A - 2.97%
PorschePanamera S E-Hybrid 30 -31.8%-52.4% 175 -44.8% 317 1.01%
HondaAccord Plug In 5 0.0%-86.5% 50 -52.8% 106 0.17%
Total PHEV 2,962 -1.9%-37.2% 10,684 -33.1% 15,967
Total Auto Sales 1,448,354 -5.8%4.9% 5,385,747 5.4% 5,108,168
Overall PHEV Rate0.20%0.20%0.31%

bev42015

April 2015 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (April 2015): 6,037
Battery Electric Take-Rate: 0.42%

U.S. Battery Electric sales for April 2015

MfgrModel 4-15 Sales vs. 3-15 vs. 4-14 CY 2015 CY 15 vs 14 CY 2014 Current Month U.S. Share
TeslaModel S 1,900 -5.0%35.7% 6,800 25.9% 5,400 31.47%
NissanLeaf 1,553 -14.5%-25.6% 5,638 -22.5% 7,272 25.73%
ChevroletSpark 920 509.3%848.5% 1,276 245.8% 369 15.24%
Fiat500e 450 -23.8%-1.4% 1,889 -7.3% 2,037 7.45%
BMWi3* 406 -56.0%N/A 3,087 N/A - 6.73%
VWe-Golf 309 58.5%N/A 815 N/A - 5.12%
MercedesB-Class Electric 158 9.0%N/A 652 N/A - 2.62%
FordFocus EV 124 -11.4%6.9% 494 -5.4% 522 2.05%
SmartforTwo EV 124 20.4%-38.9% 450 -26.0% 608 2.05%
KiaSoul EV 73 15.9%N/A 253 N/A - 1.21%
Mitsubishii 16 60.0%33.3% 31 -22.5% 40 0.27%
ToyotaRAV4 EV 4 0.0%-94.2% 17 -94.4% 306 0.07%
HondaFit EV - -100.0%-100.0% 1 -99.3% 150 0.00%
Total BEV 6,037 -1.7%48.1% 21,403 28.1% 16,704
Total Auto Sales 1,448,354 -5.8%4.9% 5,385,747 5.4% 5,108,168
Overall BEV Take Rate0.42%0.40%0.33%
* Breakdown between BEV and PHEV is not available.
Estimated

April 2015 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (April 2015): 34
Compressed Natural Gas Take-Rate: 0.00%

U.S. Compressed Natural Gas sales for April 2015

MfgrModel 4-15 Sales vs. 3-15 vs. 4-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
HondaCivic 34 -10.5%-70.4% 148 -47.1% 280 100.00%
Total CNG 34 -10.5%-70.4% 148 -47.1% 280 100.00%
Total Auto Sales 1,448,354 -5.8%4.9% 5,385,747 5.4% 5,108,168
Overall CNGTake Rate0.00%0.00%0.01%

diesel42015

April 2015 Diesel Car Sales Numbers

Diesels sold in the U.S. (April 2015): 16,687
Diesel Take-Rate: 1.15

U.S. Diesel sales for April 2015

MfgrModel 4-15 Sales vs. 3-15 vs. 4-14 CY 2015 CY 15 vs 14 CY 2014 Current Month US Share
RamRam Pickup Diesel 5,072 -10.0%106.7% 18,958 106.8% 9,169 30.39%
VolkswagenPassat Diesel 2,182 12.0%-44.4% 6,488 -44.5% 11,692 13.08%
VolkswagenJetta Diesel 1,949 -19.1%-55.2% 7,699 -38.4% 12,506 11.68%
MercedesGLK Class Diesel 1,117 313.7%202.7% 1,710 27.9% 1,337 6.69%
VolkswagenGolf Sportwagon Diesel 928 966.7%N/A 1,015 N/A - 5.56%
VolkswagenGolf Diesel 821 -2.4%71.4% 3,023 73.1% 1,746 4.92%
AudiQ5 Diesel 486 4.7%-8.6% 1,565 -20.0% 1,956 2.91%
Porsche Cayenne Diesel 444 41.4%-6.5% 1,598 -3.4% 1,655 2.66%
AudiA3 Diesel 438 82.5%N/A 1,081 N/A - 2.62%
BMW X3 Diesel 426 2030.0%N/A 797 N/A - 2.55%
BMW X5 Diesel 417 -9.2%-42.4% 1,544 -32.2% 2,277 2.50%
MercedesGL-Class Diesel 371 -1.6%-14.5% 1,248 -19.8% 1,557 2.22%
AudiQ7 Diesel 355 2.9%-13.4% 1,092 -23.2% 1,422 2.13%
ChevroletCruze Diesel 345 -10.9%-29.7% 1,180 -41.0% 2,000 2.07%
VolkswagenTouareg Diesel 323 18.3%1.3% 1,085 9.5% 991 1.94%
JeepGrand Cherokee Diesel 321 -4.5%104.5% 1,060 139.3% 443 1.92%
BMW 3-Series Diesel 217 -43.8%-76.6% 883 -71.6% 3,108 1.30%
AudiA6 Diesel 130 38.3%-57.1% 370 -61.4% 959 0.78%
VolkswagenBeetle Diesel 114 -11.6%-38.0% 421 -37.5% 674 0.68%
BMW 5-Series Diesel 65 -38.7%-77.9% 302 -78.3% 1,392 0.39%
AudiA7 Diesel 60 100.0%-33.3% 131 -54.4% 287 0.36%
MercedesE-Class Diesel 60 -89.9%-77.3% 1,046 10.3% 948 0.36%
AudiA8 Diesel 24 -31.4%-53.8% 91 -58.4% 219 0.14%
RamPromaster Van Diesel 18 -21.7%N/A 41 N/A - 0.11%
MercedesML Class Diesel 4 -71.4%-99.1% 24 -98.4% 1,526 0.02%
MercedesR-Class Diesel - N/A-100.0% - -100.0% 4 0.00%
MercedesS-Class Diesel - -100.0%-100.0% 1 -98.8% 84 0.00%
Total Diesel 16,687 5.5%-5.7% 54,453 -6.0% 57,952 100.00%
Total Auto Sales 1,448,354 -5.8%4.9% 5,385,747 5.4% 5,108,168
Overall Diesel Take Rate1.15%1.01%1.13%

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