April 2014 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Hybrid passenger vehicle volumes continue to trail overall trends in the market. While the Prius c continues to grow, the same is not true for the Prius v and the Liftback, both of which continue to struggle in the wake of more competition and an aging product.

Increasing fuel prices in the last month may lead to greater hybrid vehicle volume in coming months. The Ford C-Max hybrid continues to struggle given the mileage restatement of some months ago. Ford has noted this is a product where they want to improve their results.

In contrast, the Prius Plug-In Hybrid had its best month since October of last year and leads the category this month. The Volt held relatively steady with last month at a similar level. Production of the Cadillac ELR has run well ahead of sales, so marketing needs to improve if these inventories are to be reduced. We expect Volt sales to remain modest until the vehicle is redesigned (with additional variant(s) late next year.

Among battery electrics, Nissan Leaf volumes were down from last month, but ahead of year-ago levels. Tesla Model S volumes are steady and down from peak levels since the product is being sold globally. Most of the other battery electric vehicles are sold in low volume to meet regulatory requirements, particularly in California.

Diesel volume in April was consistent with March and diesel as a share of total volume is back to peak levels achieved last summer. The Jetta and Passat diesels both had good months, with diesel representing 35 to 40 percent of total sales of each of these vehicles in April. Volumes for the Ram 1500 Diesel are still unavailable, although the product is at dealerships.

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April 2014 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (April 2014): 39,430
Hybrid Take-Rate: 2.85%

U.S. Hybrid sales for April 2014

Model 4-14 Sales vs. 3-14vs. 4-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
Prius Liftback 10,298 -5.7%-17.2% 35,816 -24.5% 47,413 26.12%
Camry Hybrid 3,916 -8.7%20.2% 12,698 -19.1% 15,691 9.93%
Prius C 3,569 -3.1%2.4% 12,402 -7.1% 13,351 9.05%
Fusion Hybrid 3,537 -9.4%-2.4% 13,143 -5.4% 13,891 8.97%
Prius V 2,403 -4.9%-28.7% 8,404 -29.4% 11,897 6.09%
Sonata 2,055 -15.4%42.0% 7,732 35.6% 5,703 5.21%
C-Max Hybrid 1,586 -5.9%-50.4% 5,519 -52.9% 11,708 4.02%
Avalon Hybrid 1,522 -4.9%7.0% 4,705 -13.5% 5,440 3.86%
Accord Hybrid 1,442 7.1%N/A 4,223 N/A - 3.66%
ES Hybrid 1,242 -10.3%0.4% 4,437 -15.9% 5,276 3.15%
Optima Hybrid 1,060 -43.6%6.0% 4,676 13.4% 4,125 2.69%
CT200h 1,054 -28.8%-10.0% 5,054 14.4% 4,416 2.67%
MKZ 1,047 -25.8%18.4% 4,103 155.3% 1,607 2.66%
Lacrosse Hybrid 716 33.6%8.2% 2,203 -17.2% 2,661 1.82%
XV Crosstrek Hybrid 711 -1.9%N/A 2,452 N/A - 1.80%
Civic Hybrid 450 33.1%-20.9% 1,670 -16.6% 2,003 1.14%
Insight 441 7.6%12.8% 1,507 -2.9% 1,552 1.12%
Highlander Hybrid 418 25.5%-15.6% 1,001 -46.3% 1,865 1.06%
RX 400 / 450 h 387 -54.6%-43.8% 2,497 -19.8% 3,113 0.98%
CR-Z 369 4.2%-8.9% 1,308 -18.0% 1,595 0.94%
Q50 Hybrid 263 -30.8%N/A 1,030 N/A - 0.67%
Pathfinder Hybrid* 183 -22.8%N/A 876 N/A - 0.46%
Jetta Hybrid 149 -46.0%-57.8% 881 -32.6% 1,308 0.38%
Malibu Hybrid 130 -31.9%-91.6% 755 -85.3% 5,145 0.33%
QX60 Hybrid* 114 -31.7%N/A 654 N/A - 0.29%
Cayenne Hybrid 84 -12.5%82.6% 289 57.1% 184 0.21%
ILX Hybrid 49 6.5%-67.8% 164 -69.3% 535 0.12%
Regal Hybrid 41 -56.8%-89.5% 302 -77.4% 1,335 0.10%
E400H 39 333.3%129.4% 86 0.0% 86 0.10%
GS 450h 35 40.0%2.9% 113 -30.2% 162 0.09%
Impala Hybrid 34 -30.6%N/A 155 N/A - 0.09%
Q5 Hybrid 21 -40.0%-75.6% 116 -65.5% 336 0.05%
ActiveHybrid 3 (335ih) 13 -51.9%-89.6% 67 -80.7% 347 0.03%
M Hybrid 11 -42.1%-68.6% 88 -50.0% 176 0.03%
LS 600h 9 28.6%-40.0% 38 -39.7% 63 0.02%
Yukon Hybrid 7 40.0%-81.1% 18 -83.5% 109 0.02%
ActiveHybrid 5 (535ih) 6 -50.0%-93.9% 58 -72.4% 210 0.02%
7-Series ActiveHybrid 6 50.0%N/A 16 77.8% 9 0.02%
Tahoe Hybrid 5 -75.0%-84.4% 39 -73.6% 148 0.01%
Silverado Hybrid 3 200.0%-76.9% 8 -83.7% 49 0.01%
Touareg Hybrid 3 -25.0%-57.1% 10 -88.0% 83 0.01%
Escalade Hybrid 2 100.0%-95.7% 16 -89.7% 156 0.01%
RLX Hybrid - N/AN/A - N/A - 0.00%
Sierra Hybrid - N/A-100.0% - -100.0% 36 0.00%
HS 250h - N/AN/A - -100.0% 2 0.00%
S400HV Hybrid - -100.0%-100.0% 4 -88.9% 36 0.00%
ML450H - N/AN/A 3 -66.7% 9 0.00%
Altima Hybrid - N/AN/A - N/A - 0.00%
Panamera S Hybrid - N/A-100.0% - -100.0% 67 0.00%
Total Hybrid 39,430 -10.0%-7.9% 141,336 -13.8% 163,898 100.00%
Total Auto Sales 1,383,855 -9.6%8.0% 5,112,086 3.1% 4,960,677
Overall Hybrid Take Rate2.85%2.76%3.30%

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April 2014 Battery Electric Car Sales Numbers

Battery Electrics sold in the U.S. (April 2014): 4,187
Battery Electric Take-Rate: 0.30%

U.S. Battery Electric sales for April 2014

Model 4-14 Sales vs. 3-14vs. 4-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
Leaf 2,088 -16.7%7.8% 7,272 32.8% 5,476 49.87%
Model S* 1,400 7.7%-22.2% 5,400 -17.6% 6,550 33.44%
forTwo EV 203 9.1%N/A 608 30300.0% 2 4.85%
500E 152 -8.4%N/A 393 N/A - 3.63%
Focws EV 116 -34.5%-21.1% 522 -7.8% 566 2.77%
Spark 97 -10.2%N/A 369 N/A - 2.32%
RAV4 EV 69 -5.5%-1.4% 306 9.3% 280 1.65%
Fit EV 50 35.1%127.3% 150 120.6% 68 1.19%
i 12 -50.0%-90.6% 40 -94.7% 752 0.29%
Total BEV 4,187 -8.3%2.0% 15,060 10.0% 13,694
Total Auto Sales 1,383,855 -9.6%8.0% 5,112,086 3.1% 4,960,677
Overall BEV Take Rate0.30%0.29%0.28%

April 2014 Plug-In Hybrid Car Sales Numbers

Plug-In Hybrids sold in the U.S. (April 2014): 4,718
Plug-In Hybrid Take-Rate: 0.34%

U.S. Plug-In Hybrid sales for April 2014

Model 4-14 Sales vs. 3-14vs. 4-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
Prius Plug In 1,741 19.9%190.7% 5,037 70.6% 2,952 36.90%
Volt 1,548 4.7%18.5% 5,154 -7.1% 5,550 32.81%
Fusion Energi 743 -17.4%104.1% 2,954 279.7% 778 15.75%
C-Max Energi 525 -13.9%27.7% 2,158 36.8% 1,577 11.13%
Panamera S E-Hybrid 63 12.5%N/A 317 N/A - 1.34%
ELR 61 -24.7%N/A 241 N/A - 1.29%
Accord Plug In 37 105.6%-32.7% 106 6.0% 100 0.78%
Total PHEV 4,718 2.7%72.5% 15,967 45.7% 10,957
Total Auto Sales 1,383,855 -9.6%8.0% 5,112,086 3.1% 4,960,677
Overall PHEV Take Rate0.34%0.31%0.22%

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April 2014 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (April 2014): 115
Compressed Natural Gas Take-Rate: 0.01%

U.S. Compressed Natural Gas sales for April 2014

MfgrModel 4-14 Sales vs. 3-14 vs. 4-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
HondaCivic 115 85.5%-56.4% 280 -59.8% 696 100.00%
Total CNG 115 -54.4%-73.6% 280 -59.8% 696 100.00%
Total Auto Sales 1,383,855 -9.6%8.0% 5,112,086 3.1% 4,960,677
Overall CNG Take Rate0.01%0.01%0.01%

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April 2014 Diesel Car Sales Numbers

Diesels sold in the U.S. (April 2014): 15,250
Diesel Take-Rate: 1.1%

U.S. Diesel sales for April 2014

MfgrModel 4-14 Sales vs. 3-14vs. 4-13 CY 2014 CY 14 vs 13 CY 2013 Current Month US Share
VolkswagenJetta Diesel 4,355 7.5%37.9% 12,506 -2.0% 12,762 28.56%
VolkswagenPassat Diesel 3,923 -13.8%40.3% 11,692 16.5% 10,037 25.72%
BMW 3-Series Diesel 929 19.6%N/A 3,108 N/A - 6.09%
BMW X5 Diesel 724 -1.5%75.7% 2,277 35.2% 1,684 4.75%
AudiQ5 Diesel 532 2.5%N/A 1,956 N/A - 3.49%
ChevroletCruze Diesel 491 -23.8%N/A 2,000 N/A - 3.22%
VolkswagenGolf Diesel 479 -7.0%-9.1% 1,746 -35.8% 2,718 3.14%
Porsche Cayenne Diesel 475 -15.5%-7.6% 1,655 -1.2% 1,675 3.11%
MercedesML Class Diesel 438 -4.2%-12.6% 1,526 -3.1% 1,575 2.87%
MercedesGL-Class Diesel 434 9.6%-6.7% 1,557 -44.9% 2,827 2.85%
AudiQ7 Diesel 410 -0.2%18.5% 1,422 25.7% 1,131 2.69%
MercedesGLK Class Diesel 369 -10.2%292.6% 1,337 1322.3% 94 2.42%
VolkswagenTouareg Diesel 319 11.9%11.5% 991 -26.8% 1,353 2.09%
AudiA6 Diesel 303 21.7%N/A 959 N/A - 1.99%
BMW 5-Series Diesel 294 4.6%N/A 1,392 N/A - 1.93%
MercedesE-Class Diesel 264 5.2%230.0% 948 104.8% 463 1.73%
VolkswagenBeetle Diesel 184 -13.2%-22.4% 674 -23.8% 884 1.21%
JeepGrand Cherokee Diesel 157 -1.3%N/A 443 N/A - 1.03%
AudiA7 Diesel 90 25.0%N/A 287 N/A - 0.59%
AudiA8 Diesel 52 -18.8%-8.8% 219 135.5% 93 0.34%
MercedesS-Class Diesel 27 35.0%-12.9% 84 -43.6% 149 0.18%
MercedesR-Class Diesel 1 N/AN/A 4 -50.0% 8 0.01%
AudiA3 Diesel - N/A-100.0% - -100.0% 230 0.00%
Total Diesel 15,250 -2.4%60.4% 48,783 29.5% 37,683 100.00%
Total Auto Sales 1,383,855 -9.6%8.0% 5,112,086 3.1% 4,960,677
Overall Diesel Take Rate1.10%0.95%0.76%

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