April 2013 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

Overall, U.S. vehicle sales declined from March to April, but the decline in alternative vehicle sales was less than the whole market.

Compared to overall vehicle sales, hybrid and plug-in vehicles did better both compared to last month and year-ago levels. Diesel sales actually had a poor month, trailing the results of the overall market.

While Leaf sales declined from the all-time high set in March, the volume was still strong resulting in Nissan’s second-best month, and Leaf sales are expected to increase in coming months.

The Volt has been relatively consistent over previous months, and we expect that additional marketing of the Leaf which has just launched will result in more sales of the Volt as GM seeks to be competitive.

The Prius Plug-in, still only available in 15 states, is selling in lower volumes this year, in line with lower Prius volumes (and for that matter overall Toyota volumes) across its various versions. We expect Toyota to increase its marketing efforts, particularly in response to Nissan’s announcement that they will be reducing posted prices on many of its vehicles.

Our numbers for Tesla are estimated but note the Model S is leading the “Plug-in Electric” chart for the month and year to date, due in no small part to Tesla having accrued a sizable backlog of orders thus its sales are only limited by production capacity. If the company could produce more, it’s not a stretch to conjecture we could see something like 3,000 or 4,000 Model S sales for a couple months or more but of course that’s a moot statement; it will not happen due to production capability, but this is what we have with the phenomenon happening right now in Fremont, Calif.

The growth in the overall market in recent months has seen an increase in medium-sized sedan sales and crossovers, as well as pickup trucks. Alternative vehicle share in some of these segments is lower than in the smaller vehicle segment, with the result that these vehicle volumes are somewhat depressed. This is no doubt reinforced by the modest decline in gas prices in recent months.

The Fusion hybrid continues to perform well, with 15 percent of total vehicle sales (and a small number of additional plug-in hybrid sales). C-Max hybrid sales are relatively close to Fusion hybrid sales, with stronger C-Max Energi volumes (relative to the Fusion Energi). The Lincoln MKZ hybrid is now reaching showrooms and volumes should increase as sales of this delayed model increase.

Diesel volumes have been down, but the Cruze and Grand Cherokee diesels will arrive shortly, followed this fall by the Ram diesel.

Hybrid_sales_4.13

April 2013 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (April 2013): 42,804
Hybrid Take-Rate: 3.34%

U.S. Hybrid sales for April 2013

MfrModel 4-13 Sales vs. 3-13 vs. 4-12 CY 2013 CY 13 vs 12 CY 12 US Hybrid Share
ToyotaPrius Liftback 12,432 -10.4%-20.6% 47,413 -19.7% 59,081 29.04%
FordFusion Hybrid 3,625 6.1%365.9% 13,891 296.0% 3,508 8.47%
ToyotaPrius C 3,486 -13.4%-13.0% 13,351 50.3% 8,881 8.14%
ToyotaPrius V 3,372 -2.5%-12.3% 11,897 -23.2% 15,495 7.88%
ToyotaCamry Hybrid 3,257 -27.0%-26.1% 15,691 0.1% 15,676 7.61%
FordC-Max Hybrid 3,197 -2.4%N/A 11,708 N/A - 7.47%
ChevroletMalibu Hybrid 1,551 14.1%-0.4% 5,145 54.8% 3,324 3.62%
HyundaiSonata 1,447 -10.8%-21.7% 5,703 -16.3% 6,814 3.38%
ToyotaAvalon Hybrid 1,423 -11.9%N/A 5,440 N/A - 3.32%
LexusES Hybrid 1,237 -20.8%N/A 5,276 N/A - 2.89%
LexusCT200h 1,171 10.3%-27.7% 4,416 -32.1% 6,508 2.74%
KiaOptima Hybrid 1,000 -0.1%19.5% 4,125 17.6% 3,507 2.34%
LincolnMKZ 884 98.2%122.7% 1,607 -5.2% 1,695 2.07%
LexusRX 400 / 450 h 688 -25.6%-14.1% 3,113 -7.7% 3,372 1.61%
BuickLacrosse Hybrid 662 -7.7%-43.2% 2,661 -38.3% 4,311 1.55%
HondaCivic Hybrid 569 -0.5%-25.7% 2,003 -30.0% 2,862 1.33%
ToyotaHighlander Hybrid 495 3.8%-10.3% 1,865 -6.5% 1,995 1.16%
HondaCR-Z 405 -10.2%21.3% 1,595 -6.1% 1,699 0.95%
HondaInsight 391 -13.9%-47.0% 1,552 -48.9% 3,035 0.91%
BuickRegal Hybrid 389 0.5%199.2% 1,335 187.1% 465 0.91%
VolkswagenJetta Hybrid 353 -21.7%N/A 1,308 N/A - 0.82%
AcuraILX Hybrid 152 4.8%N/A 535 N/A - 0.36%
BMW ActiveHybrid 3 (335ih) 125 60.3%N/A 347 N/A - 0.29%
BMW ActiveHybrid 5 (535ih) 98 92.2%9700.0% 210 20900.0% 1 0.23%
AudiQ5 Hybrid 86 2.4%N/A 336 N/A - 0.20%
Cadillac Escalade Hybrid 47 34.3%-17.5% 156 -38.3% 253 0.11%
PorscheCayenne Hybrid 46 0.0%-55.8% 184 -61.4% 477 0.11%
GMC Yukon Hybrid 37 42.3%-7.5% 109 -37.7% 175 0.09%
InfinitiM Hybrid 35 -39.7%52.2% 176 8.0% 163 0.08%
LexusGS 450h 34 -39.3%240.0% 162 141.8% 67 0.08%
ChevroletTahoe Hybrid 32 -33.3%-31.9% 148 -12.9% 170 0.07%
MercedesE400H 17 -32.0%N/A 86 N/A - 0.04%
LexusLS 600h 15 25.0%87.5% 63 133.3% 27 0.04%
GMC Sierra Hybrid 14 133.3%16.7% 36 -18.2% 44 0.03%
ChevroletSilverado Hybrid 13 8.3%-56.7% 49 -71.3% 171 0.03%
MercedesS400HV Hybrid 7 -12.5%-12.5% 36 -36.8% 57 0.02%
VolkswagenTouareg Hybrid 7 -41.7%-41.7% 83 -2.4% 85 0.02%
PorschePanamera S Hybrid 5 -54.5%-80.8% 67 -52.8% 142 0.01%
BMW 7-Series ActiveHybrid - -100.0%-100.0% 9 -94.8% 173 0.00%
BMW X6 xDrive ActiveHybrid - N/A-100.0% - -100.0% 1 0.00%
FordEscape Hybrid - N/AN/A - -100.0% 941 0.00%
HondaAccord Hybrid - N/AN/A - N/A - 0.00%
LexusHS 250h - -100.0%-100.0% 2 -99.7% 591 0.00%
MazdaTribute Hybrid - N/A-100.0% - -100.0% 90 0.00%
Mercedes ML450H - N/AN/A 9 -30.8% 13 0.00%
NissanAltima Hybrid - N/A-100.0% - -100.0% 77 0.00%
Total Hybrid 42,804 -7.6%7.3% 163,898 12.3% 145,946 100.00%
Total Auto Sales 1,280,776 -11.5%-8.5% 4,956,253 6.9% 4,637,367
Overall Hybrid Take Rate3.34%3.31%3.15%

Plug-in_sales_4.13

April 2013 Plug-in Electric Car Sales Numbers

Plug-in Electrics sold in the U.S. (April 2013): 7,138
Plug-in Electric Take-Rate: 0.56%

U.S. Plug-in Electric sales for April 2013

MfgrModel 4-13 Sales vs. 3-13vs. 4-12 CY 2013 CY 13 vs 12 CY 12 US Plug-In Share
TeslaModel S* 2,100 7.7%N/A 6,850 N/A - 29.42%
NissanLeaf 1,937 -13.4%423.5% 5,476 160.4% 2,103 27.14%
ChevroletVolt 1,306 -11.6%-10.7% 5,550 3.2% 5,377 18.30%
ToyotaPrius Plug In 599 -23.8%-63.8% 2,952 15.0% 2,566 8.39%
FordC-Max Energi 411 -16.8%N/A 1,577 N/A - 5.76%
FordFusion Energi 364 23.4%N/A 778 N/A - 5.10%
FordFocus EV 147 -18.3%N/A 566 28200.0% 2 2.06%
Mitsubishii 127 309.7%60.8% 752 249.8% 215 1.78%
ToyotaRAV4 EV 70 -47.4%N/A 280 N/A - 0.98%
HondaAccord Plug In 55 111.5%N/A 100 N/A - 0.77%
HondaFit EV 22 -4.3%N/A 68 N/A - 0.31%
BMWActiveE - N/A-100.0% - -100.0% 583 0.00%
SmartforTwo EV - N/AN/A 2 0.0% 2 0.00%
Total Plug-In 7,138 -6.5%98.5% 24,951 130.0% 10,848
Total Auto Sales 1,280,776 -11.5%-8.5% 4,956,253 6.9% 4,637,367
Overall Plug-In Take Rate0.56%0.50%0.23%

April 2013 Compressed Natural Gas Car Sales Numbers

Compressed Natural Gass sold in the U.S. (April 2013): 264
Compressed Natural Gas Take-Rate: 0.02%

U.S. Compressed Natural Gas sales for April 2013

MfgrModel 4-13 Sales vs. 3-13 vs. 4-12 CY 2013 CY 13 vs 12 CY 12 US Plug-In Share
HondaCivic 264 58.1%N/A 696 N/A - 100.00%
Total CNG 264 58.1%N/A 696 N/A - 100.00%
264 696 -
Total Auto Sales 1,280,776 -11.5%-8.5% 4,956,253 6.9% 4,637,367
Overall CNGTake Rate0.02%0.01%0.00%

Diesel_sales_4.13

April 2013 Diesel Car Sales Numbers

Diesels sold in the U.S. (April 2013): 9,359
Diesel Take-Rate: 0.73%

U.S. Diesel sales for April 2013

MfgrModel 4-13 Sales vs. 3-13 vs. 4-12 CY 2013 CY 13 vs 12 CY 12 US Diesel Share
VolkswagenJetta Diesel 3,158 -13.6%-34.8% 12,762 -19.5% 15,863 33.74%
VolkswagenPassat Diesel 2,797 -13.6%39.2% 10,037 38.7% 7,239 29.89%
VolkswagenGolf Diesel 527 -30.1%-32.9% 2,718 -11.0% 3,055 5.63%
Porsche Cayenne Diesel 514 14.0%N/A 1,675 N/A - 5.49%
MercedesML Class Diesel 501 4.8%6.6% 1,575 -23.4% 2,055 5.35%
MercedesGL-Class Diesel 465 -54.0%-68.2% 2,827 -6.8% 3,034 4.97%
BMW X5 Diesel 412 -10.8%-38.2% 1,684 -34.1% 2,556 4.40%
AudiQ7 Diesel 346 24.0%25.8% 1,131 15.9% 976 3.70%
VolkswagenTouareg Diesel 286 -23.7%-20.3% 1,353 -14.2% 1,577 3.06%
VolkswagenBeetle Diesel 237 -16.5%N/A 884 N/A - 2.53%
MercedesE-Class Diesel 80 -23.8%-68.5% 463 -60.3% 1,166 0.85%
MercedesS-Class Diesel 31 -31.1%-64.0% 149 -45.2% 272 0.33%
AudiA3 Diesel 5 -82.1%-98.6% 230 -83.3% 1,376 0.05%
BMW 3-Series Diesel - N/A-100.0% - 1.0% 688 0.00%
JeepGrand Cherokee Diesel* - N/AN/A - N/A - 0.00%
MercedesR-Class Diesel - -100.0%-100.0% 8 -93.1% 116 0.00%
Total Diesel 9,359 -16.2%-20.1% 37,496 -6.2% 39,973 100.00%
Total Auto Sales 1,280,776 -11.5%-8.5% 4,956,253 6.9% 4,637,367
Overall Diesel Take Rate0.73%0.76%0.86%


View Past Dashboards: