April 2012 Dashboard

The HybridCars.com monthly sales dashboard is a collaboration of HybridCars.com and Baum & Associates, a Michigan-based market research firm focusing on automotive issues including the hybrid and electric vehicle market.

It was another good month for hybrids, which saw a “take rate” or percentage of total North American sales at 3.38 percent, which follows last month’s take of 3.44 percent.

Raw volume of the overall market and hybrids was down from last month, but in relatively equal percentage changes.

The Camry Hybrid is a bit of a sleeper, with 4,406 sold in April, and 5,404 in March, and 15,676 so far this year which would equate to a rate of 45,000 by the end of the year. It has been running at between 11 percent to 13 percent of total vehicle sales since February. Note the Camry is new, but so is the Camry Hybrid and it is doing well.

This month, we have managed to make inquiries needed to split the Prius “family” into its four component parts. As some of you will recollect, Toyota chooses to report sales as a total number for all Prii, but we are cautiously optimistic that we can count on breakout numbers going forward. Ultimately, this will depend on the cooperation of others to get around Toyota’s policy to not breakout the individual Prius sales numbers.

And speaking of the linchpin of them all, the Prius Liftback’s sales remain even with last year’s numbers, and even this month with the new variants. In coming months, we would expect the Liftback to move ahead of year-ago results due to limited availability in 2011 from April 2011 to the end of the year. The biggest question is whether the new variants will take away from the Liftback’s volume, but early indications are that the new versions are additive.

As for diesel shares, these are the only category as a whole – compared to “Plug-in Electric” and “Hybrid” – that made an incremental month-over-month uptick compared to March. The take rate for diesels is up from 0.83 percent last month to 0.99 percent this month. The Jetta and Passat diesels were off just modestly from last month, while the overall market was down 15.6 percent.

Regarding Plug-in Electric category vehicles, the Prius plug-in did well, resulting in an unchanged share for all plug-ins in March and April at 0.30 percent. The Nissan Leaf has been weak the last two months. The Volt dropped more than the overall vehicle average. GM reported there were shortages of the new (HOV lane eligible version) model year version in California, which is possible due to the four week shutdown from mid-March to mid-April. May sales will be important.

Note that April auto sales nearly always go down in absolute terms from March, but the number of selling days in April was relatively low, due to lots of the days falling on the weekends, and a holiday falling in this month.

April 2012 Hybrid Car Sales Numbers

Hybrids sold in the U.S. (April 2012): 39,901
Hybrid Take-Rate: 3.38%

U.S. hybrid sales for April 2012

Model Units vs. last month vs. April 2011 CYTD vs. CYTD 2011
Toyota Prius 15,661 -13.0% 25.5% 59,094 6.9%
Toyota Camry 4,406 -18.5% 296.9% 15,676 256.3%
Prius c 4,006 -17.8% n/a 8,881 n/a
Prius v 3,847 -22.1% n/a 15,495 n/a
Hyundai Sonata 1,847 -11.9% 130.9 6,814 464.6%
Lexus CT 200h 1,620 -27.1% 85.1% 6,508 111.7%
Chevy Malibu Hybrid 1,557 10.0% 31,240% 3,324 n/a
Buick LaCrosse 1,165 4.3% n/a 4,311 n/a
Kia Optima 837 -19.5% n/a 3,507 n/a
Lexus RX400/450h 801 -19.3% -31.4% 3,372 -25.3%
Ford Fusion 778 -22.9% -39.5% 3,508 -31.2%
Honda Civic 766 -15.5% 533.1% 2,862 63.8%
Honda Insight 738 -28.5% -72.1% 3,035 -65.1%
Toy. Highlander 552 -9.1% 45.3% 1,995 -22.5%
Linc. MKZ Hybrid 397 -36.6% -21.1% 1,695 -10.0%
Honda CR-Z 334 -37.7% -81.6% 1,699 -69.0%
Buick Regal 130 -3.7% n/a 465 n/a
Porsche Cayenne 104 -16.1% -2.8% 477 -16.9%
Cad. Escalade 57 45.7% -51.3% 253 -41.0%
Chevy Tahoe 47 -17.5% -25.4% 170 -30.3%
GMC Yukon Hybrid 40 -38.5% -58.3% 175 -39.4%
Chevy Silverado 30 -61.5% -70.9% 171 -60.8%
Lexus HS 250h 28 -89.3% -90.0% 591 -39.6%
BMW Hybrid 7 29 -46.3% -9.4% 173 26.3%
Porsche Panamera S 26 -39.5% n/a 142 n/a
Infiniti M35h 23 -51.1% -45.2% 163 288.1%
Mazda Tribute 16 -44.8% -56.8% 90 -37.5%
GMC Sierra 12 -25.0% -25.0% 44 -47.0%
VW Touareg Hybrid 12 -36.8 -76.9% 85 -61.5%
Altima 10 -44.4% -97.0% 77 -95.2%
Lexus GS450h 10 -16.7% -65.5% 67 -36.2%
Lexus LS600hL 8 60.0% -20.0% 27 -20.6%
Mercedes S400HV 8 -20.0% -75.0% 57 -46.7%
Ford Escape 0 -100.0% -100.0% 941 -73.7%
Mercedes ML450 0 -100.0% n/a 13 1,200.0%
BMW X6 -1 150% -150.0% 1 -95.2%
All hybrids 39,901 -17.0% 55.9% 145,958 41.7%
All vehicles 1,181,186 -15.6% 2.3% 4,637,337 10.3%

April 2012 Plug-in Electric Car Sales Numbers

Plug-in cars sold in the U.S. (April 2012): 3,595
Plug-in Take-Rate: 0.30%

U.S. plug-in electric sales for April 2012

Model Units vs. last month vs. April 2011 CYTD vs. CYTD 2011
Prius PHV 1,654 85.6% n/a 2,552 n/a
Chevrolet Volt 1,462 -36.1% 196.6% 5,377 215.7%
Nissan LEAF 370 -36.1% -35.4% 2,103 105.2%
BMW Active E 326 183.5% n/a 553 n/a
Mitsubishi i 79 41.1% n/a 215 n/a
Smart ED 0 -100.0% -100.0% 2 -97.5%
All plug-in cars 3,595 -13.2% 228.9% 10,832 285.9%
All vehicles 1,181,186 -15.6% 2.3% 4,637,337 10.3%

April 2012 Clean Diesel Car Sales Numbers

Clean Diesels sold in the U.S. (April 2012): 11,713
Diesel Take-Rate: 0.99%

U.S. clean diesel sales for April 2012

Model Units vs. last month vs. April 2011 CYTD vs. CYTD 2011
VW Jetta 4,842 -4.1% -13.0% 15,863 -4.8%
Passat Diesel 2,010 2.0% n/a 7,239 n/a
Mercedes GL320 1,464 236.6% 242.1% 3,034 100.4%
Volkswagen Golf 785 -16.2% 18.1% 3,055 0.2%
BMW X5 667 -23.8% 51.6% 2,556 17.5%
Mercedes ML320 470 -24.7% 95.8% 2,055 103.3%
Audi A3 368 1.7% 1.1% 1,376 8.5%
VW Touareg 359 -11.1% 36.0% 1,577 94.2%
Audi Q7 275 8.3% -26.3% 976 -30.2%
Mercedes E320 254 -42.4% 3.3% 1,166 32.8%
BMW 335d 107 -2.7% -52.4% 688 -28.8%
Mercedes S350 86 26.5% n/a 272 n/a
Mercedes R320 26 -21.2% -25.7% 116 -32.6%
Jeep Gr Cherokee 0 n/a -100.0% - -100.0%
All clean diesels 11,713 0.6% 28.2% 39,973 33.0%
All vehicles 1,181,186 -15.6% 2.3% 4,637,337 10.3%


View Past Dashboards:
  • MrEnergyCzar

    It’s nice to see the plug-in section have more players in it. Even with the Prii broken down separately, they still dominate…

    MrEnergyCzar

  • Max Reid

    Prius is #5 Overall vehicle sales
    Prius Plugin is #1 in Plugins/EV category.
    Price rise has reduced the Prius sales in April combined with shortfall of Prius C.

    By Cylinder
    V4 = 38,155 (95.6%) not including Volt.
    V6 = 1,524 (3.8%)
    V8 = 222 (0.6%)

    Ford seems to have stopped selling Escape Hybrid and newly launched GS450h does not sell well.

    Honda has to rethink about their Hybrids.

    Good thing is GM has taken #2 spot among Hybrids.

    The 12 year lead of Prius wont last long as Ford C-Max (Hybrid & Plugin) are coming and GM is planning to launch Cruze Diesel in big way. Don’t say that Diesel’s are dirty, gasoline is also dirty since a lot of it comes from Dirty Canadian Oil Sands.

    This year, oil prices will surely rise and will put pressure. All automakers should start selling smaller affordable Hybrids.

  • Emc2

    I am wondering why you are reporting the same figures for the BMW ActiveE you showed in the March 2012 Dashboard. There were no sales in April? There is a mistake somewhere.

  • Carson2

    I’m pretty sure the new Lexus GS hybrid is only being released this month, so those April sales are the last of the old stock. I doubt the new car will be a big seller given the price, but it could shift a couple hundred units a month once the new model is fully rolled out.

  • Modern Marvel Fan

    There is No V-4 engine for cars…

    Chevy Volt could have easily took the top spot if GM didn’t shut down the production and kept up the California Low Emission Volt in inventory.

    I haven’t been able to get my Volt for over 5 weeks now. SF Bay area has less than 8 days of Volt inventory for sale.

  • Capt. Concernicus

    @ Max Reid,

    The 12 year lead the Prius has over it’s competitors is quite substantial. Name another hybrid that has sold over 1,000,000 units in the U.S. alone? And with the Prius consistently outselling it’s closest competitor by at least a 3-1 margin the competitors have A LOT of catching up to do. Just because there’s more of them doesn’t mean they’re better if they’re still being outsold by 3-1.

  • Max Reid

    @ Capt Copernicus

    I myself have a Prius-2007 and I like it a lot. But every now and then they keep increasing the price. Its good for Toyota, but not for the public who wants to buy affordable hybrid. I wish there is competition and that may come in C-Max Hybrid. All the Hybrid sedans have much lesser trunk space and thats why they sell in such low # even though regular mid size sedans are bread and butter for every automaker. Someone that GS450h will sell in 100s, but so far it has sold in 100s only in a year and not in a month. Thats why despite launching a new model, it sold just 10 units.

    Most Hybrids sold are 2 box type vehicles like Hatches, Wagons & CUVs. You can see that both CT200h & RX450h are best selling vehicles. Among the Electrics, with all the current vehicles selling so low, may be we can expect Chevy Spark to boost the sales.

    Frankly speaking Lexus should stop LS600h & GS450h along with the HS250h and introduce a small Hybrid CUV with V4 engine below RX450h.

    BTW Prius has sold more than 2.5 million units and is racing towards 3 million mark.

  • Capt. Concernicus

    @ Max,

    I’m not sure that the pricing is really that much of an issue. The price hasn’t moved that much since 2007. Now with the Prius C the price line up of the Prius starts at $19k and can go all the way to $40k depending on options and if you buy the plug-in Prius.

    Total U.S. Prius sales since its introduction equal: 1,175,034

    As of December 2011 the Prius had sold 1,091,564 units, followed by the Honda Civic Hybrid, with cumulative sales of 209,216 vehicles since 2002, and the Toyota Camry Hybrid, with 178,805 units sold since 2006. The top seller in the U.S. by an American manufacturer is the Ford Escape Hybrid, with cumulative sales of 116,556 vehicles since 2004, followed by the Fusion Hybrid, with sales of 47,656 units since 2009. Since their inception in 1999, a total of 2,303,825 hybrids have been sold in the country through April 2012.

    By December 2011 the Toyota Prius alone accounted for 50.58% of ALL hybrid vehicles sold in the U.S. since 1999. That’s a fairly commanding advantage. Of course it will go down as more players enter the market, but itis the only hybrid to break the 100k mark sold in a year and it’s been doing it since 2005 and the only one to break 1,000,000 sold. And for the price, utility, reliablity and fuel efficiency it’s nearly impossible to beat.

    Yeah, I own a 2nd gen Prius, but I’m letting that personal bias influence what are pretty much the facts. As far as looks go and sportiness…well that’s subjective and I won’t comment on that. But when one thinks of hybrid they think Prius not Malibu Eco, Lexus 450h, Ford Fusion etc. and that’s exactly what Toyota wants.

  • Tony Tan

    There are more than 30 hybrid models in this list, even if each model sells 3,000 units on average, 100,000 vehicles can be sold. But most of the models were priced beyond the reach of many and the upcoming EVs & Plugins are also priced in such high prices that they may not sell even few 100s. I wish automakers do a thorough review and drop the big gas guzzling Hybrids and launch more smaller affordable Hybrids like Prius.

    Looks like C-Max Hybrid has Lithium Battery and that may be better in technology than Prius.

  • @bobbleheadguru

    Wouldn’t revenue be a better indicator of success when the Volt generates 25% more per sale than the Prius?

    Comparing Revenue, the Volt beats out the Prius Plug-in by about 9%.

  • Van

    Not sure if this observation is valid, but from the numbers, it looks like the new Camry Hybrid is crushing the Ford Fusion. But since the next generation pics have been leaked, it is possible Ford buyers are just waiting for the Fall introduction?

  • Tony Tan

    Seeing better sales last year, Nissan raised the price of Leaf by 2K and its sales went down. Now for 3K less you can get Prius Plugin @ 32K and no wonder Leaf sales has gone down. When more Prius Plugin is available, many people who are looking at Volt will more to Prius. After all for those who have 15 mile daily commute, the Prius will do the job. So making higher profits by raising prices will not last long.

    Besides C-Max is coming with Hybrid & Plugin models and both has Lithium battery, if priced right, it may give hard time to Prius as well, so imagine where Volt will be and where Leaf will be.

  • Max Reid

    NADA Stats
    http://www.nada.org/NR/rdonlyres/B5B77360-5F7D-48B8-BCE9-7A0C5A59EB95/0/201204_NADA_Sales_Recap.pdf

    Hybrid Cars has 2012 YTD sales of 145,200 ( + 57%)
    Hybrid Trucks has 2012 YTD sales of 7,711 ( – 40%)

    Hybrid Cars has 2012 April sales of 40,944 ( + 7%%)
    Hybrid Trucks has 2012 April sales of 1,668 ( – 47%)

    So we can expect the Hybrid Trucks to go away.

    Probably they include Plugins & EVs in Hybrid Category.
    Prius is #9 in 2012 YTD Sales.
    In the list of Top-10 Trucks, 7 are CUVs.

  • bret

    I think in a very near futur plug-in electric cars sales will easyly overpass clean diesel cars sales!

  • Shines

    Shouldn’t the Coda be on here by now?

  • Pedro

    Why don’t you name the VW’s identically ??? The Jetta is a “VW”, the Golf is a “Volkswagen” and the Passat is just a “Diesel” without “VW” ??? Why’s that ???

  • Max Reid

    http://translate.google.ca/translate?hl=en&sl=ja&u=http://www.jada.or.jp/contents/data/ranking/index.php&ei=HhsJTKzrE8X_lgevqZ3cDg&sa=X&oi=translate&ct=result&resnum=1&ved=0CC4Q7gEwAA&prev=/search%3Fq%3Dhttp://www.jada.or.jp/contents/data/ranking/index.php3Den3Doff3DG

    Prius sold 21,906 units and Aqua sold 18,481 and that’s a total of 40,387 and from Jan-Apr, they sold 215,458 units in that country. In US, another 86,027 units were sold. At this rate, it may sell more than 800,000 units this year.

    In Japan, Fit & Freed took 3rd and 4th spot and these 2 vehicles also have Hybrid models.

    Corolla is pushed to 14th place. Will it suffer the same fate as Civic.

  • Matscott

    As someone above mentioned, the April PHV numbers don’t add up. Will this be revised? Thanks

  • Gordon Johnson

    It looks like the data you have is flawed. For instance, you have the BMW Active E selling 326 units in both March and April, and being up 183% MoM in both months. However, if it sold the same amount of cars in March and April, it is impossible that sales were up in April vs. March. This is one error we found, but are there more errors? Can you please advise.

  • BCC

    The BMW data is identical to March, including the CYTD, so I’d bet that this line simply just didn’t get updated.

  • Sammy

    Note the Camry is new, but so is the Camry Hybrid and it is doing well. Celtics Snapback Hats

  • Tom

    And speaking of the linchpin of them all, the Prius Liftback’s sales remain even with last year’s numbers, and even this month with the new variants.Raiders Snapback

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