A coalition of auto and technology companies announced a new industry alliance aimed at bringing the Android platform to the car.
The Android ecosystem has seen over one billion devices activated to date.
Audi, GM, Google, Honda, Hyundai and NVIDIA have joined together to form the Open Automotive Alliance (OAA), a global alliance of technology and auto industry leaders committed to bringing the Android platform to cars starting in 2014.
The OAA said it is dedicated to a common platform that will drive innovation, and make technology in the car safer and more intuitive for everyone.
The six partners explained the OAA is aimed at accelerating auto innovation with an approach that offers openness, customization and scale, key tenets that have already made Android a familiar part of millions of people’s lives. This open development model and common platform will allow automakers to more easily bring cutting-edge technology to their drivers, and create new opportunities for developers to deliver powerful experiences for drivers and passengers in a safe and scalable way.
“The worlds of consumer and automotive technologies have never been more closely aligned, and this alliance will only pave the way for faster innovation,” said Ricky Hudi, Head of Electrics/Electronics Development at AUDI AG. “Working toward a common ecosystems benefits driver safety above all.”
OAA added its members share a vision for the connected car, and bringing these open standards of innovation to the market will help extend people’s mobile experience seamlessly to another platform they already know and love.
”Partnering with Google and the OAA on an ecosystem that spans across vehicles and handheld mobile devices furthers our mission to bring vehicles into our owners digital lives and their digital lives into their vehicles,” said Mary Chan, President of General Motors’ Global Connected Consumer unit. “We see huge opportunities for the Android platform paired with OnStar 4G LTE connectivity in future Chevrolet, Buick, GMC and Cadillac vehicles.”
Timing from each automaker will vary, but the first cars with Android integration are expected by the end of this year.
“Millions of people are already familiar with Android and use it everyday,” said Sundar Pichai, SVP of Android, Chrome & Apps at Google. “The expansion of the Android platform into automotive will allow our industry partners to more easily integrate mobile technology into cars and offer drivers a familiar, seamless experience so they can focus on the road.”
The OAA added it invites other automotive technology companies to join in this endeavor.