About Us
Published August 11, 2010
Team
Bradley Berman is the founder of HybridCars.com and PluginCars.com. Mr. Berman writes about hybrid cars for BusinessWeek, The New York Times, Detroit Free Press, and other publications. He is frequently quoted in national media outlets, such as CBS News, ABC News, CNBC, CBC, MarketWatch, and National Geographic. Mr. Berman is a tireless researcher of the hybrid car market. He speaks directly to industry insiders and participates as a panelist and moderator at professional conferences, such as the Society of Automotive Engineers' Hybrid Symposium, the Electric Drive Transportation Association conference, and AutoFutureTech, where he also serves as program director. Mr. Berman’s career includes experience as a journalist, entrepreneur, and web production and usability expert.
Larry E. Hall is an Olympia, Wash.-based freelance journalist and founder of Northwest Auto News Service. His interest and passion for automobiles began at age 7, cleaning engine parts for his father. He has written about cars and the automotive industry for more than 20 years, with a focus on alternative fuels and vehicles. He drove the first Prius brought to the U.S. at EVS 14 in 1997 and was honored to be the second person outside of General Motors to drive the Hy-Wire fuel cell vehicle in France. His articles have been published by Microsoft's MSNBC.com and MSN Autos, as their alternative fuels correspondent, as well as numerous newspapers, trade journals and business publications.
Nick Chambers is a tireless and passionate next generation car enthusiast. Since 2007 he has written hundreds of posts for outlets such as The New York Times, Popular Mechanics, AutoTrader.com, PluginCars.com, HybridCars.com, and Gas 2.0. He has also been syndicated in dozens of other outlets including the Matter Network, AP, and Reuters. He is recognized widely as a leading thinker and influencer in the world of electric cars and has been an invited guest of many auto manufacturers at major events, an invited speaker at alt-car conferences, and a consultant to help governmental entities figure out how to develop plug-in infrastructure. Highlights of his career include being invited to be one of the first five Americans in the world to test drive a pre-production Nissan LEAF in Japan as well as being the first individual on the planet to be given the chance to do a full range test of the LEAF. He is also a driving force in the state of Washington to convince politicians to bring electric vehicle infrastructure to rural areas of the state.
Reid (Rusty) Heffner is Associate in the transportation practice of Booz Allen Hamilton. Dr. Heffner earned his PhD from the University of California - Davis, Institute of Transportation Studies. His research focuses on consumer response to advanced-technology vehicles, including hybrid-electric vehicles and hydrogen fuel-cell vehicles. Dr. Heffner has seven years of experience designing, building, and marketing new technology products. He has worked at General Motors and Ford, and was a Senior Product Manager at supply-chain software maker Manugistics, where he managed collaborative development projects with transportation clients that include Mitsubishi Motors and Harley-Davidson. He holds an M.B.A. from Georgetown University.
Michael Coates is an automotive journalist who writes about cars and trucks for enthusiast magazines, specialty publications, trade journals and a variety of websites. Mr. Coates is currently focusing on advanced automotive technology, future fuels and propulsion systems such as hybrids, clean diesels, and hydrogen fuel cells.
Shamit Choksey is a writer and journalist with a life-long passion for all things motorized. Most of his writing has been for television and magazines. Aside from his work for HybridCars.com, Mr. Choksey is also a staff writer for PBS's weekly automotive program, MotorWeek, as well as a contributor to Automobile Magazine.
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About the Site, Programs, and Partners
HybridCars.com is the Internet’s premier website dedicated to hybrid gas-electric vehicles and the full range of consumer information and tools about cars, energy, and the environment. Car reviews, interactive tools, news, and user forums are designed to help car shoppers make informed purchase decisions. Content from HybridCars.com is syndicated to Yahoo!Autos, Reuters, BusinessWeek Online, and numerous newspaper, television, and radio station websites. HybridCars.com works closely with R. L. Polk to produce its Hybrid Market Dashboard, and with academic institutions and industry analysts to conduct research related to the emerging market for hybrid, alternative fuel, and electric cars.
Media Coverage
Partial list of publications and media organizations that have interviewed or quoted HybridCars.com Editor Bradley Berman:
| ABC News AIADA.com - American Int'l Automobile Dealers Automotive News Albuquerque Journal Associated Press Newswires BBC World Business Report (Radio) BBC World Business Report (Television) Business Journal (New York) Canadian Geographic CBS Evening News CBS Morning News CBC Radio CBS Radio (National) Chicago Daily Herald Chicago Tribune Christian Science Monitor Congressional Quarterly Review CBC Radio CNBC "On The Money" (Live Primetime) Contra Costa Times (California) Democracy Now (Pacifica Radio) Houston Chronicle Energy Security (Institute for the  Analysis of Global Security) The Joe Scarborough Show Home Power Magazine Kansas City Star (Missouri) L’usine Nouvelle (French business magazine) |
Organic Style Magazine Miami Herald Michigan Public Radio Money Magazine Mother Earth News MSN.com National Geographic New Haven Register (Connecticut) New York Times Pittsburgh Post-Gazette Philadelphia Inquirer (Pennsylvania) Quartier Libre (Montreal) Radio Singapore Record Journal (Connecticut) Red Herring Reuters San Antonio Express San Jose Mercury News Smart Money Star-Ledger (New Jersey) Tennessean Time Magazine TreeHugger TV U-Wire (University Wire) Virginian-Pilot & Ledger-Star |
Editorial Policy, Credits, and Interview Requests
Journalists and students can reference content on this site by crediting (and, if possible, linking to) HybridCars.com. Unless otherwise noted, the author should be listed as Bradley Berman, Editor, HybridCars.com. We usually accept interview requests from the media; requests should be submitted via email.
We are not employees or agents of any carmaker or car company. We maintain a strict policy of editorial independence. We welcome the possibility of site sponsorships, with the provision that sponsors will in no way influence the truthful and candid presentation of the facts about hybrid cars.
While we believe strongly that hybrid cars are the way to go, we do not hesitate to present information that is critical of any particular product, service, or technology. Our goal is to combine solid research and factual information with some candid opinion — all free of marketing “hoo-ha” and presented in the cleanest, most accessible web format.
