Nissan’s British office has an extra incentive for 16 Olympic medal hopefuls — win a gold medal at this summer’s Rio Games and take home a shiny gold Leaf EV.
The gilded Leaf EV was unveiled at the Lee Valley Velopark in London by Sir Chris Hoy, who knows a thing or two about winning Olympic golds: he has six of them (plus a silver).
This Leaf will certainly stand out in a crowd with the words “Rio 2016 Gold Medalist” on the hood, both sides, and the rear bumper, so that passersby from every angle will know who is behind the wheel.
Nissan Great Britain is sponsoring ten Olympic and six Paralympic athletes (known as ambassadors) at this summer’s 2016 Olympic Games in Rio de Janeiro, Brazil.
Among those who could drive away with the bonus prize include the likes of heptathlete Katarina Johnson-Thompson, gymnast Max Whitlock and multi-gold medal winners David Weir and Richard Whitehead.
“Giving our gold medal-winning Nissan athletes a gold Nissan LEAF is our way of celebrating their incredible successes,” said Nissan Great Britain marketing director Chris Marsh.
“Nissan is fully behind all of the GB athletes heading to Rio,” said Marsh, “but will of course be keeping a close eye out for those we have individually supported over the course of the Games’ cycle on their road to Rio 2016.”
Nissan Brazil is an official sponsor of the Rio Games and the company will supply about 4,200 Nissan vehicles for transporting thousands of athletes, delegation members, and guests.
Among the models, there will be more than 200 of the first-of-its kind Nissan Kicks crossover, designed specifically for the Brazilian market.
Any of the athletes who do take home a gold medal from Brazil will have to wait until their return home to receive the keys to a gold-wrapped Leaf.
There is one line of small print that Nissan’s Olympians need to be aware of though: it’s just one Nissan Leaf per Nissan gold medal winner, regardless of how many gold medals they actually win.