Who says small cars don’t sell? Chevrolet just announced its Spark / Beat duo has surpassed sales of 1 million units worldwide.
Of note, the Spark and the Beat are essentially the same car, offered with different trim levels and engines depending on the market. The Spark first went on sale as the Beat in India in late 2009.
Of course, while announcing the news, Chevrolet’s executives boasted that this “is fresh evidence of Chevrolet’s small car lineup attracting more people to the brand around the world.”
As we write this article, the Spark is available in 71 markets worldwide, selling the most in South Korea, followed by the United States and Mexico. Chevrolet added in the U.S. sales of the Spark are up 10 percent year to date.
The vehicle is available with various small combustion engines around the world as well as in EV form for select markets. In the U.S. it comes with a 1.2-liter four rated 34 mpg combined for either auto or manual, or as a super-efficient EV available in California and Oregon.
“Our small cars – Spark, Sonic and Cruze – attract more new car buyers to Chevrolet than any other vehicles in the lineup, with more than 60 percent of buyers never owning a Chevy before,” said Alan Batey, executive vice president of Global Chevrolet.
Earlier this year, Chevrolet sold its 3 millionth Cruze compact car, a vehicle small by American standards, but considered family-sized in many other markets.
The Spark, along with the rest of the Chevrolet small car lineup, is said to also attract the youngest buyers to the brand. This year, sales of Chevrolet small cars have increased more than 9 percent for car buyers under the age of 35.
In this case, he small Spark does not mean empty or basic. As Chevrolet stated, the Spark provides features like an available MyLink infotainment system with a 7-inch diagonal color touch-screen display and available built-in OnStar 4G LTE. The built-in Wi-Fi hotspot allows up to seven devices to be connected at one time. Spark was also the first car to feature Siri Eyes Free, enabling customers with a compatible iPhone running iOS 6 or later to direct Siri to perform a number of tasks while keeping their eyes on the road and their hands on the wheel.
In 2014, the Spark was the only vehicle in the mini car segment to earn the IIHS Top Safety Pick designation, added the manufacturer, explaining that lightweight, high-strength steels constitute more than 62 percent of Spark’s under body and 42 percent of its upper body. It is also used in the roof bow and B-pillars.