Cadillac has sold 115 ELRs since six cars were delivered in December ahead of its official January 2014 launch, and to prime the pump, it’s offering incentives.
The car is already eligible for a $7,500 federal tax credit and state benefits, as the case may be, but GM is offering a $699 lease with $4,499 due for new-to-GM customers who qualify also for a $1,500 cash allowance.
On top of that, and as we’ve reported previously, the first 1,000 customers will get a free 240-volt Bosch home charging station. The charging equipment comes with an installation credit up to $3,000.
Last year before its launch, Cadillac’s marketers said they did not expect a lot of sales, but any ambiguity as to whether this is a direct competitive offer against the Tesla Model S has since been cleared up.
Cadillac media rep Brian Corbett replied to our question of Cadilllac’s consumer site showing a cross-comparison chart between the ELR, Tesla Model S, and BMW 4-Series Coupe.
“It’s an electrified luxury coupe that uses the EREV technology from a full-line luxury automaker with hundreds of dealers provided service and maintenance from coast to coast in the US. So there’s really nothing like it,” wrote Corbett in an e-mail last month. “But we consider Tesla a competitor given its price point, EV technology, customer base and interior and exterior design.”
Cadillac’s “Poolside” ad has also stirred up heartstrings – and ideological sensibilities. We’ve seen around the ‘Net lots of praise heaped on Cadillac and condemnation of “liberals” who object to the ad.
At the same time even media outlets known for a right-leaning worldview have not been entirely kind to the “Poolside” ad, while in other cases some have.
As for whether the ELR and its 115 sales are coming close in the market to Tesla, no pundit is needed to answer that one: Tesla has sold an estimated 2,700 units in the U.S. since January.