A new Chevrolet commercial ties together the image of futuristic 2016 Volt E-REV with cars of yesteryear and the Disney move “Tomorrowland.”
The 30-second spot called “Tomorrow, Today” since posting to YouTube Thursday has at this writing 30,290 views with 66 thumbs up and just two thumbs down.
It features five GM concept cars morphing into the Volt at the end as they’re driving with a part of the film’s score in a design studio at the heart of Tomorrowland.
The Volt, which starts at $33,995 and is due in dealers the second half of this year then ends the imagery from “a space of infinite possibility that embodies the optimism at Chevrolet,” says a statement issued Friday.
“The Chevrolet archives are full of innovation in the form of sketches, specs and renderings for ‘the car of tomorrow,’” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “This animation reveals how the freedom of imagination helps find new roads in present day as demonstrated in the next-generation Chevrolet Volt – the car of tomorrow, today.”
Beyond this ad, Chevrolet is releasing digital work tied to the Disney film and the new Volt and EN-V concepts will be on the blue carpet Anaheim, Calif. on May 9.at the film’s premiere. The film, starring George Clooney debuts May 22.