Even small, fuel-efficient cars like the new Honda Fit can be nice basis for customization or personalization.
With this in mind, and to help promote its new Fit, Honda will demonstrate the individualization potential of the all-new 2015 Fit through an interactive Tumblr experience launched August 20, culminating at the 2014 SEMA Show in Las Vegas.
Honda said it has selected six build teams: Bisimoto Engineering, Kontrabrands, MAD Industries, Spoon Sports USA, Tjin Edition and Kenny Vinces. These teams will each have the opportunity to customize a 2015 Honda Fit leading up to the SEMA Show, as was done in previous years for the redesigned Civic.
To stimulate interest in the Fit project car build process, Honda said it is initiating the Fit Performance Project (#ProjectFit) on the brand’s Tumblr page, which will keep track of the teams’ progress with each vehicle.
“Personalized Honda subcompacts were the foundation of the original import tuner revolution, and the all-new Fit upholds that legacy with a great powertrain, an engaging chassis and renowned Honda quality, all at an affordable price,” said Jeff Conrad, senior vice president and general manager of the Honda Division. “Our Fit project vehicle program and our Tumblr initiative, #ProjectFit, together offer a unique, fun way to demonstrate the personalization potential of this great new car.”
Modifications will include aerodynamic body kits, wheels, custom paint jobs and more. Photos of the transformations in progress will be posted, said Honda, throughout the campaign at hondaloves.tumblr.com. The program will conclude with all six customized Fit project vehicles being displayed at the SEMA Show in Las Vegas in November.
Between today, Aug. 21, and through Oct. 22 Project Fit content, including photos, animated GIFs and video, will be aggregated on Honda’s Tumblr page where people can vote for their favorite customized Fit by liking and reblogging posts tagged with #ProjectFit.
Honda explained the shop with the highest total likes and reblogs will win and receive an award from Honda. The company added this effort will be promoted on automobiles.honda.com, in Honda newsletters and on the brand’s Facebook and Twitter profiles.
The 2015 Fit is powered by a 1.5-liter engine developing 130 horsepower and 114 pound-feet of torque,with an EPA fuel-economy rating of 33/41/36 (city/highway/combined) for the LX with CVT.