Yesterday Ford revealed the 2015 Focus sporting new looks and fuel efficient engines.
The world’s best-selling nameplate is expected by Ford to hold onto this title with the help of its new look that emulates other recent Ford vehicle designs and more advanced technologies that improve driver comfort and safety.
The new look and added technologies were revealed today at the Mobile World Congress in Barcelona, an event Ford said is the world’s largest exhibition for the mobile industry.
“We have taken the title of world’s best-selling nameplate to impressive new heights with the redesigned Focus,” said Joe Hinrichs, Ford executive vice president and president of The Americas. “Its combination of compelling, modern design and the most high-tech interior in the class will appeal to contemporary consumers who desire a small car with very sophisticated features. What makes Focus so attractive to consumers today – being great to drive, delivering exceptional fuel economy and value, and offering leading-edge in-car technologies – is amplified with the new Focus.”
The new Focus will offer the award-winning 1.0-liter EcoBoost engine with a six-speed transmission – surpassing the fuel efficiency of the previous model, said Ford.
Twice automotive journalists have named Ford’s 1.0-liter EcoBoost powerplant International Engine of the Year, for 2012 and 2013.
“The 1.0-liter EcoBoost engine is proof that excellent fuel economy and performance can come in one package,” said Raj Nair, Ford group vice president, global product development. “Focus is already known for bringing together efficiency and fun, and our latest addition will bring consumers a whole new level of enjoyment – on the road and at the pump.”
The smallest engine in the company’s growing EcoBoost family will increase the choice for Ford customers in the United States, as the Fiesta is already available with the 1.0-liter EcoBoost engine.
In Europe, where it is already available on five vehicles, the 1.0-liter EcoBoost accounts for 32 percent of sales of the current-generation Focus and 26 percent of Fiesta sales this year. Ford added robust demand for the 1.0-liter in Europe has prompted Ford to double production capacity at its state-of-the-art plant in Cologne, Germany, to more than 1,000 engines a day.
Ford explained its EcoBoost technology combines smaller-displacement engines with turbocharging, direct injection, variable valve timing and proprietary Ford software to bring customers outstanding performance and fuel economy. Ford added EcoBoost engines can deliver significantly better fuel economy than larger-displacement gasoline engines.
According to Ford, the new Focus features a restyled hood and grille, signature lighting for the headlamps and taillamps, new rear lamp clusters and a restyled trunk lid. Four-door and five-door versions will be available in the United States.
Inside, Ford said colors and materials have a clean, modern look, with satin chrome detailing, new seat trims, switches and an available heated steering wheel. Storage is improved with a new center console incorporating adjustable cupholders, and a new, easier-to-access glove box.
Standard on the Focus for the first time, Ford said the rearview camera will appear on either a 4.2-inch screen or the 8-inch screen that comes with MyFord Touch-equipped cars.
The 2015 Ford Focus goes on sale in the second half of 2014 but Ford has not yet revealed fuel consumption ratings for the U.S.-bound EcoBoost-powered Focus.