The 2015 Chevrolet Cruze will debut at the New York International Auto Show later this week with revised exterior styling, enhanced interior convenience and greater connectivity.
Chevrolet announced the revised Cruze will include new Text Message Alerts, Apple Siri integration and OnStar 4G LTE with available Wi-Fi hotspot.
The new exterior styling cues are inspired by the all-new Impala and restyled 2014 Malibu, said Chevrolet, while more intuitive controls update the interior.
“We’ve simply made a great, versatile car even better,” said Steve Majoros, Chevrolet director of passenger car and crossover marketing. “Chevrolet continues to design, build and sell the most compelling small cars in its history and the 2015 Cruze offers more of the features, connectivity and efficiency that are important to today’s customers.”
In addition to LS, LT, RS and LTZ models, the 2015 Cruze lineup includes the Cruze Eco, EPA-rated at 42 mpg highway, and the Cruze Diesel, EPA-rated at 46 mpg highway. Chevrolet stated the Cruze Diesel’s driving range is up to 717 miles per tank.
The 2015 Cruze has 10 standard air bags – including side-impact and knee air bags for front passengers – and offers side blind zone alert, rear cross traffic alert, rear park assist and a rearview camera.
“Cruze remains a strong entry in the compact segment, with features that continue to bring new customers to Chevrolet,” said Majoros. “Along with Spark, Spark EV, Sonic and Volt, Chevy’s lineup of efficient, technologically advanced small cars is one of the industry’s most compelling.”
The enhanced connectivity and convenience features for the 2015 Cruze include a new Text Message Alerts feature for smartphone users with Bluetooth profile (M.A.P.), explained Chevrolet, which reads incoming texts through the vehicle’s speakers, and Siri Eyes Free for iPhone iOS 6 and iOS 7 users to enhance connectivity and convenience. Each enables voice-controlled connectivity, to help keep phones in pockets and hands on the wheel.
Chevrolet also stated OnStar 4G LTE with available Wi-Fi hotspot provides a mobile hub for drivers and passengers with easy access to apps and services that require a high-speed data connection.
The company make no qualms about it: the Cruze is the cornerstone of Chevrolet’s North American small-car lineup, which is attracting, per Chevrolet, a greater share of the market and more young, first-time customers to Chevy showrooms.
The Cruze is also Chevrolet’s best-selling car around the world, with more than 2.5 million sold globally since its launch in mid-2010.
“These new customers are discovering the fun, value and durability Chevy stands for,” said Paul Edwards, U.S. vice president, Chevrolet Marketing. “In fact, Chevrolet is second among buyers under 25, as the brand continues to grow share in the small-car segments.”
Collectively the lineup in America – including Spark, Spark EV, Sonic, Cruze and Volt – saw a 15.4-percent increase in overall sales in the first quarter of 2014, said the company. Since the Cruze’s launch about four years ago, and the additions of the Spark and Sonic, Chevrolet’s overall share of the small-, compact- and mini-car segments has more than tripled – up 221 percent – with nearly half of the customers new to Chevrolet.