2014 Mitsubishi Owner’s Day To Feature EVs And PHEVs

Mitsubishi Motors North America, Inc. will host its biggest annual celebration for thousands of loyal Mitsubishi Motors brand enthusiasts at the 2014 Mitsubishi Owner’s Day (MOD), including EV and PHEV presence.

The event will be held at the company’s North American headquarters located at 6400 Katella Avenue in Cypress, California 90630. The festivities kick off at 9 am on Saturday July 12, with the event open to the public and admission completely free of charge.

Mitsubishi Motors North America, Inc. (MMNA) said MOD 2014 highlights include:

  • North American debut of the visionary Mitsubishi Concept XR-PHEV that takes the compact SUV/crossover to the next level with its bold styling, reduced weight, and a highly efficient 1.1-liter direct-injected and turbocharged engine-based plug-in hybrid electric vehicle (PHEV) drivetrain.
  • North American premiere of the entire 2015 Mitsubishi Motors model lineup, including the updated 2015 Mitsubishi Outlander Sport.
  • U.S. debut of the sleek Mitsubishi Mirage G4 – a sedan version of the hot-selling fuel-efficient and affordably-priced Mitsubishi Mirage 5-door.
  • The 2014 Pikes Peak International Hill Climb race-winning Mitsubishi MiEV Evolution III electric-powered racing prototype.

MMNA also said MOD 2014 attendees will have a chance to win prizes including one-of-a-kind MOD 2014 Oakley sunglasses through a Mitsubishi Motors social media giveaway (attendees are encouraged to tag #MOD2014 on Twitter and Instagram), along with prizes awarded to the People’s Choice Award and Longest Drive Award.

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MMNA added attendees who choose to display their own Mitsubishi Motors vehicle at MOD 2014 will receive a coupon for a free lunch combo from the In-N-Out Burger’s catering truck that will be on the Mitsubishi Motors campus for the event, along with a delicious shaved ice treat for dessert.

More information about Mitsubishi Owner’s Day can be found through these digital channels: mitsubishicars.com, Facebook.com/mitsubishi, Twitter.com/mitsucars, and Instagram.com/mitsubishimotors.