2014 Ford Fiesta To Break The 40 MPG Barrier
Ford will be introducing a revised Fiesta this coming Thursday at the Los Angeles Auto Show and Ford says it comes with a projected best 40 mpg-plus fuel economy rating.
Moreover, Ford believes it will be the most fun-to-drive car of its size.
The 40 mpg-plus fuel economy comes benefits of Ford’s 1.0-liter EcoBoost engine. Ford believes this will make the new Fiesta the most fuel-efficient non-hybrid subcompact in America.
“Customers want cars that are expressive and fun while offering class-leading fuel economy,” says Mark Fields, Ford president of The Americas. “Fiesta delivers all the excitement drivers are looking for in a car we believe will raise the bar even higher for small cars in North America. Our goal with this Fiesta was to take a car that was already a leader in fuel efficiency, performance, connectivity and personality, and make it even better.”
Pricing is not yet set, but Ford promises it will be a “very affordable option. Adding an EcoBoost engine costs about $995 in most Ford vehicles.”
At the same time, Ford will announce a new high-output variant of the1.6-liter four-cylinder EcoBoost engine will be found under the hood of the Fiesta ST with an anticipated 197 horsepower and 214 pound-feet of torque. Available exclusively as a five-door hatchback in North America and with a six-speed manual transmission, the sporty Fiesta ST is projected to achieve up to 34 mpg.
In Europe, where the diesel engine is king, the 1.0-liter engine when placed in the Focus now accounts for about 30 percent of its sales. The 1.0-liter EcoBoost engine is just now launching in Europe in the B-MAX and C-MAX, and will also be offered in the all-new Mondeo.
While a lot is happening under the hood, updates are also happening inside and outside. Most noticeable will be the new front fascia of the Fiesta, now sporting the new corporate “Aston Martin”-inspired look first found on the 2013 Fusion.
More details, and hopefully pricing, will be available end of week.